Content art direction for digital, video & print design. Projects include advertising, e-mail marketing, social platform campaigns, visual merchandising units, and supporting collateral for education, pr, influencer events, retail and wholesale partnerships.

Content art direction, digital & print design for luxury skincare brand ReVive. Projects included .com e-mail marketing, visual merchandising units, advertising, packaging, and collateral for pr, retail/wholesale. From May (2017) to November I was the creative lead until the sale of the brand to Tengram Capital.

Michael Kors Jetmaster Carbon Fiber global watch digital & print campaign. Responsible for art direction/design specification
of all digital advertising, out of home (static and/or motion), micro-site, mobile-site, in-store point of sale and print collateral. Completed creative and digital launch guidelines for use by wholesale/retail partners. On set photo art direction for all still and motion photography. still ph: Chris Stein. ph: Mario Testino.

Print media art direction and graphic design for the New York based luxury retailer. Layout/design for men's and women's contemporary fashion and holiday catalogs. Approximately 180 pages in total. Edit, markup selects for art release, review retouching and color separation proofs.

Art direction, graphic design and brand management for all Calvin Klein print ads, media rotation, lookbooks, direct mail, collateral, hangtags, packaging and event invitations. Responsible for e-commerce home/landing page creative, brand site, instore/corporate video, and new media layouts used on mobile devices. Supervised associate art directors/graphic designers on layouts, prototypes and comps. Reviewed all mechanicals, color separation proofs, retouching, press proofs and schedules/cost issues with Studio Manager. Art directed photo shoots for advertising, in-store materials, point of sale, collateral, and e-commerce home/landing page updates. Edited final images with Senior Management. Interfaced with Account Management and Production departments to assess time lines, outside vendor selection and client requests to execute creative plan. Photographers worked with include: John Akehurst, Anthony Cotstifas, Nathaniel Goldberg, Gregory Harris, Sebastian Kim, Jason Kibbler, Tom Munro and Gabriella Imperatori-Penn.

Art direct e-commerce on figure item photography shoots in NY studio. Manage and direct the crew to complete shot counts of 60 to 70 images per day. In Capture Pro software select final edit with alternates. Design for various retail collateral, lookbooks and in-strore promotions.

Art direct e-commerce on figure item photography shoots at the NY studio. Select designer brand looks with stylist for editorial photography requests. Manage and direct the crew to complete shot counts of 80 + images per day. Use asset management software to select final edits and mark up additional retouching.

Still photo shoot art direction, pagination, design and pre-press supervision for catalog and retail collateral assignments.

Responsible for the creative direction and execution of catalog photography assignments ensuring that it is on brand, supports merchandising strategies and successfully drives business. Lead photo shoot crews consisting of supermodels and high-level talent. Managed a team of 12 or more freelancers on a daily basis. Managed all aspects of photo shoots including budget, production, planning and organization with total shot counts ranging from 50 to 80 images. Daily shot count per day was 13 minimum and often exceeded this number. Extensive travel required. Locations included: Los Angeles, Miami, St. Barths, Dominican Republic, Bahamas, and Barbuda.

Still photo shoot art direction, pagination, design and pre-press for international catalog assignments. Photographers worked with: Greg Delves and Stephen Lewis.

Executed photo shoot art direction, film edit, and layout/mechanical of seasonal catalogs for the Dallas based retailer. Sourced photographer, stylist, set designer, hair and make-up for all assigned shoots.

Advertising campaign art direction and design for the women's ready to wear line sold 35 stores in China, Hong Kong, Macau and Thailand.

Advertising campaign art direction and design for the womenswear line exclusively sold in the UK and Northern Europe. The same line is marketed and sold in Asia as Joan & David (37 doors). I managed and controlled the entire budget for the Fall 2007 campaign. This included negotiation and approval of contracted rates for the photographer and model on the client's behalf.

Staff senior art director on the Bloomingdale’s account. Projects included men’s and
storewide sales promotion catalogs. Sourced photographers, models and stylists.
Responsible for catalog pagination, photo shoot supervision, editing film, layout and
film presentation to all general merchandise managers, divisional buyers and corporate
executives at Bloomingdale’s. Other accounts included Mercedes-Benz and Dillard’s.
Hired/supervised the work of freelance art directors, graphic designers and illustrators.

Conceptualized, presented, supervised and executed photography art direction for
fashion and still catalogs, folded brochures, billboards, bus cards, and national magazine
advertising. Coordinated with corporate merchandise managers, divisional buyers
and regional sales promotion offices to develop specific project objectives and goals;
troubleshoot throughout the approval process. Responsible for photographer and model selection, shoot budget, final film edit, layout, design, film review with merchants/
corporate executives.

Bachelor of Arts in Fine Arts with an emphasis on Graphic Design.