Bauen is a brand identity collective, focused on creating strategically grounded, beautifully crafted, and executionally disruptive design solutions for startups and startup minded businesses.

Capabilities include:
Brand Identity
Packaging
Publication
Environmental

Clients include:
Johnson & Johnson
The New York Times
International New York Times
Harvard University
Harvard Business School
Valeant Pharmaceuticals
L'Oreal
Skullcandy
SilencerCo
North face
Coach
Philips Exeter Academy
Vivint Smart Home

Led an incredibly talented team of designers, writers, researchers, and prototypers who have been tasked with preaching the "religion" of value added design while simultaneously reimagining Vivint's culture, brand identity, and visual language.

My team played a critical role during a transformative period in the history of Vivint from a single channel home security company into a multi-channel smart home leader.

Oversee:
Visual brand (identity) language & Tone of Voice
Website Experience
Environmental Design including Retail, Exhibit, Brand Activation, Campus Activation, and wayfinding
Packaging Design
Graphic Design
Photography

Led a design team working with the following clients: Harvard, HBS, New York Times, NYT International, Organize, and Coach

Teaching undergraduates in the Graphic Design BFA program.

Collaborated with design leadership to fully realize the vision, quality, and consistency of the verbal tone and visual design language for established Global Skin Care brands in the Johnson and Johnson portfolio.

Key projects include:
Lubriderm Rethink
Led the creation of a new brand identity that extended to all consumer touch points with a primary focus on packaging and retail experience for US , Canada, and LATAM markets.

Sundown Redesign
Despite being synonymous with suncare in Brazil-- nearly 50% share of the market. Sundown was starting to see market share slip to brands that were perceived as more modern-- positioning themselves to reflect the changing views of skincare and the sun.

Led the creation of an new brand identity and package design (graphics and structure). Participated in ethnographic research and worked closely with the regional and local teams to develop culturally appropriate design solutions.

Clean & Clear
Led a design team that worked closely with regional partners to extend a new brand identity and package design to India and Asian markets.

Worked closely with Michael Bierut to develop and execute design concepts and solutions at this award winning multidisciplinary design firm. Worked on branding for a wide range of clients including The Architectural League of New York, Comcast, New York Jets, USPS, New Jersey Nets, and The Yale School of Architecture. Participated in client meetings and presentations.

An undergraduate design program focused on branding design systems, typography and craft, with an emphasis on authentic and enlightening design practices.

An Associate program focusing on color theory, composition, and design heuristics.