I am Head of Creative at Upstream Advertising, one of South Africa's largest agencies in terms of media spend. My key focus is digital creative direction - leading and inspiring our digital creative team on a daily basis.
From simple animated banners, rich dynamic experiences and brand positioning STO's to aligning corporate identities with websites, optimizing UX and merging ATL with Digital, our key objective as digital marketers should always be efficiency and not drive.
Gone are the days of high click-through rates. We are creating in a time of conversion and sales.
I play an intricate part in developing Upstream's digital advertising strategies. Looking at ways in which Display, Social, SEO, AdWords, Email Marketing, and Mobile can evolve and combine better.