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Bēhance

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I’m a writer. My career started when I was 4: I dictated a letter for Santa Claus to my mom in order to get a reindeer. When I found a doll into my Christmas present I understood I had to work harder on my writing. Twenty-two years later, with a diploma of copywriting at Accademia di Comunicazione of Milan, I land… Read More
I’m a writer. My career started when I was 4: I dictated a letter for Santa Claus to my mom in order to get a reindeer. When I found a doll into my Christmas present I understood I had to work harder on my writing. Twenty-two years later, with a diploma of copywriting at Accademia di Comunicazione of Milan, I landed my first job at Lowe. But as every first time, it didn't last long. In the same year I moved to JWT as junior writer. It was 2009. One year later it was time to pack my bags again to join Euro RSCG: the 18 most rewarding months of my life. In 2011 I moved to Publicis as senior copywriter to work on big accounts like Heineken and Coca-Cola. Despite that, today I'm still thirsty and I’m still working hard on my writing: I need to please my inner child. Read Less
  • Copywriter
    Publicis — Milan, Italy
  • Copywriter
    Euro RSCG — Milan, Italy
  • Copywriter
    JWT — Milan, Italy
  • Copywriter
    Lowe — Milan, Italy
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picci.michele@gmail.com
Art Directors Club of Europe: 1 grand prix, 2 silvers, 2 nominations
Art Directors Club of Italy: 2 golds, 6 silvers, 1 bronze, 9 shortlists
Art Directors Club of France: 1 shortlist
Cannes Lions: 1 gold, 3 silvers, 2 bronzes, 12 shortlists, 1 national diploma
Clio: 1 gold, 1 silver, 1 bronze, 1 shortlist
Cristal:… Read More
Art Directors Club of Europe: 1 grand prix, 2 silvers, 2 nominations
Art Directors Club of Italy: 2 golds, 6 silvers, 1 bronze, 9 shortlists
Art Directors Club of France: 1 shortlist
Cannes Lions: 1 gold, 3 silvers, 2 bronzes, 12 shortlists, 1 national diploma
Clio: 1 gold, 1 silver, 1 bronze, 1 shortlist
Cristal: 1 grand cristal, 1 cristal, 2 sapphires, 1 emerald, 4 shortlists
D&AD: 1 mention
Epica: 1 gold, 1 silver, 4 bronzes
Eurobest: 3 silvers, 7 bronzes, 6 shortlists
FAB: 3 golds
Grandprix advertising strategies: 1 grand prix
Italian Young Lions: 2 golds
London International Advertising: 1 gold, 1 silver, 2 shortlists
M&M: 1 gold, 1 shortlist
New York Festival: 1 gold
One Show: 1 merit
The Cup: 1 gold
WPPED: 1 crème de la crème Read Less
Member Since: Oct 20, 2010