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Member Since: Jul 30, 2009
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Taylor Baybutt

Executive Producer

New York, NY, USA
http://tru.ph
Broad tastes and insights, rather than specialties and processes, make my work what it is. Specialist are prone to forcing their expertise into an idea. But Ideas are fragile and great ones will dictate executions that best convey a message.

From The Savannah College of Art and Design, where I received a BFA in Advertising Design, to my current position as Executive Producer at Ikon3, my direction has always been defined by an aim for poignancy, resonance, and all things iconic. Aided by my experience as a developer for web, social, and mobile, my work always strives for the most inventive applications of a brand and it's message.
Work Experience
New York, NY, USA
Nov 2010
Ikon3
Executive Producer
Ikon3 is a full service ad agency founded by Gary Hardwick of Ikon Communications in Australia. We started the company in November 2010, in partnership with Droga5. For Ikon3, my role mostly includes pitch development and creative management but extends to branding and tech solutions. For the brand, I designed a pair of hand drawn fonts that embody our identity. I then applied the brand across collateral, templates, web, and social.

2012:
Outstanding Website by Web Marketing Association for Ikon3 and Betel
Dope Award - Ikon3 and Betel
Featured Site by CSS Awards for Ikon3 and Betel
Honorable Mention - Awwwards for Ikon3 and Betel
New York, NY, USA
Mar 2009 – Nov 2010
Green Map System
Interaction Designer
Green Map is an international NGO that provides resources and tools to communities across the globe with the purpose of mapping their environmentally poignant locations. A 160+ icon system identifies over 10,000 sites in 63 countries and over 800 cities. In my time there, we produced a web system for managing and searching Green Maps and a mobile / web app to access to access the platform. I still serve on the board, guiding technology and marketing decisions.

2010 :
Featured in Cooper Hewitt's National Design Triennial for Green Map System
Finalist in The Financial Times Social Innovation Awards for Green Map System
Winner Living Labs Global for Green Map System
2009 :
Finalist in the Index Awards for Green Map System
Third Place AIGA Cause/Affect Awarss for Green Map System
Brooklyn, NY, USA
Jan 2009 – Mar 2010
Green Spaces
Art Direction Intern
I worked as an intern to take the Green Spaces logo and expand it into a fleshed out brand. Applications included business cards, marketing materials, and a website. I also branded and created the materials for the inaugural Green Business Competition.
Education
Savannah, GA, USA
Jan 2006 – Aug 2009
Savannah College of Art and Design (SCAD)
BFA Advertising Design
2008 :
Winner Erwin Penland's Firehouse Subs Guerrilla campaign SCAD competition
2007 :
Winner of Supper Studio radio script SCAD competition
Lead Piece in Gallery RFD's Art Movements Past and Present
2006 :
SCADDY Illustration in Advertising Design
Languages
 
English (Native)
Skills
 
web design, Illustrator, Branding, illustration, Photoshop, WordPress, Indesign, art direction, JavaScript, PHP, Photography, SEO, jquery, social media, CSS3, HTML5, Graphic Design, Video Editing, Logo Design, Copywriting, Web Applications, Ajax, Creative Problem Solving, UX Design, html emails, Analytics, Naming, social media integration, Integrated Campaigns, Social Media Automation