Marketing & Digital Media Manager
Develop, design and schedule creative marketing campaigns including print/digital ads, web pages, logos, sales/marketing pieces and event signage. Schedule and update editorial and promotional content on CharlotteParent.com. Collaborate with sales and editorial teams to support the development of compelling promotional content, eliminating any overlap in content and ensuring that all teams are on the same page.
Content management, page design and search engine optimization for CharlotteParent.com and LKNparents.com. Create promotional landing pages to support events, contests and coupons. Produce/manage editorial landing pages and eNewsletters. Produce compelling images and rich content for charlotteparent.com, preparing image links, alt tags and tracking tags for all web content.
Support the web needs of outside clients and partners, producing content, design and scheduling of digital ads, promotional eBlasts, web coupons, social media updates and special webpages.
Test all web content prior to publishing and find root causes for any emergency issues that develop post-production. Fix HTML for production errors.
Assess web analytics and implement strategies for decreasing bounce/exit rates and increasing pageviews.
Manage social media presence, driving traffic to website via Pinterest, Facebook, Twitter and Linkedin.
Produce documentation and training guides on production procedures to support cross-training of interns and team members.