Digital Marketing Manager for Charlotte Parent, Charlotte magazine, Charlotte Home + Garden and Charlotte Wedding.

Provide creative design for small businesses including logos, business cards, letterheads, mailers, brochures, postcards and more. Design print products for personal use including invitations, stationary, announcements, wall art and more.

Develop, design and schedule creative marketing campaigns including print/digital ads, web pages, logos, sales/marketing pieces and event signage. Schedule and update editorial and promotional content on CharlotteParent.com. Collaborate with sales and editorial teams to support the development of compelling promotional content, eliminating any overlap in content and ensuring that all teams are on the same page.

Content management, page design and search engine optimization for CharlotteParent.com and LKNparents.com. Create promotional landing pages to support events, contests and coupons. Produce/manage editorial landing pages and eNewsletters. Produce compelling images and rich content for charlotteparent.com, preparing image links, alt tags and tracking tags for all web content.

Support the web needs of outside clients and partners, producing content, design and scheduling of digital ads, promotional eBlasts, web coupons, social media updates and special webpages.

Test all web content prior to publishing and find root causes for any emergency issues that develop post-production. Fix HTML for production errors.

Assess web analytics and implement strategies for decreasing bounce/exit rates and increasing pageviews.

Manage social media presence, driving traffic to website via Pinterest, Facebook, Twitter and Linkedin.

Produce documentation and training guides on production procedures to support cross-training of interns and team members.

Promoted in May 2012 to Marketing & Digital Media Manager.

Web management and updates. Updated calendar events for web and print. Edited monthly newsletter for Carolina Parenting, Inc. Wrote and designed press releases. Planned and coordinated events including the annual Young Authors Reception. Managed and updated CharlotteParent.com’s Online Camp Fair. Maintained sales numbers and advertising contracts. Tracked, recorded and analyzed monthly webstats using Google Analytics. Compiled content for marketing e-newsletter.

Creative design and copy for 10,000+ piece mailings. Copywriting for web, blog, promotional products and e-newsletter. Increased web presence with SEO copywriting and keyword placement. Developed company blog (http://blog.ingroundliners.com). Coordinated placement of print media buys. Developed e-mail campaigns, PPC campaigns and managed Google Analytics tracking. Managed website content. Oversaw marketing and coordination of company webinars.