imaybeclason Personal RSS Feed http://www.behance.net/stuhlreyer http://www.behance.net/Gallery/agency-branding-overhaul-(publicis-groupe)/233511 http://www.behance.net/Gallery/agency-branding-overhaul-(publicis-groupe)/233511 Tue, 26 May 2009 17:18:30 -0500 http://www.behance.net/Gallery/caesars-palace-(OOH)/231748 http://www.behance.net/Gallery/caesars-palace-(OOH)/231748 Sat, 23 May 2009 13:52:22 -0500 http://www.behance.net/Gallery/frankenweb-(agency-website)/232023 http://www.behance.net/Gallery/frankenweb-(agency-website)/232023 Sun, 24 May 2009 05:31:17 -0500 http://www.behance.net/Gallery/jim-beam-global-(tres-generaciones)/231707 http://www.behance.net/Gallery/jim-beam-global-(tres-generaciones)/231707 Sat, 23 May 2009 12:38:56 -0500 n collaboration with joshua davis studios we developed a concept where we would produce vector artwork from the digital signal generated by a mixing board while a band played, thus enabling them to “paint a song” on the back stage wall. each band would submit graphic icons that represented their band that would be preloaded along with sauza brand elements to be used in the imagery created by their performance. we were then able to take each bands artwork and print shirts & posters on site where each piece would be completely unique as the application produced a constant stream of unique patterns for as long as the band was playing. with the ability to generate some spectacular imagery curtsy of joshua davis and some of the music industries most respected talent it was obvious early on that it would be a crime to keep this tactic at the event level and not use it to generate awareness of the campaign using traditional communication vehicles. packaging presented itself as a fantastic opportunity as an additional means of connecting with consumers. the idea was to produce a limited edition set of bottles featuring artwork created by a select group of legendary bands & musicians that spoke to the essence of the sauza/ hornitos brand. each limited edition bottle would be unveiled at secret, preselected venues as the band responsible for the bottle artwork took the stage as the final performance for the evening. the final event would consist of the best bands selected from around the country and as an added treat the winning band's "artwork" would be featured on the final bottle in the series. http://www.behance.net/Gallery/see-the-noise-(art--tech-concept)/231797 n collaboration with joshua davis studios we developed a concept where we would produce vector artwork from the digital signal generated by a mixing board while a band played, thus enabling them to “paint a song” on the back stage wall. each band would submit graphic icons that represented their band that would be preloaded along with sauza brand elements to be used in the imagery created by their performance. we were then able to take each bands artwork and print shirts & posters on site where each piece would be completely unique as the application produced a constant stream of unique patterns for as long as the band was playing. with the ability to generate some spectacular imagery curtsy of joshua davis and some of the music industries most respected talent it was obvious early on that it would be a crime to keep this tactic at the event level and not use it to generate awareness of the campaign using traditional communication vehicles. packaging presented itself as a fantastic opportunity as an additional means of connecting with consumers. the idea was to produce a limited edition set of bottles featuring artwork created by a select group of legendary bands & musicians that spoke to the essence of the sauza/ hornitos brand. each limited edition bottle would be unveiled at secret, preselected venues as the band responsible for the bottle artwork took the stage as the final performance for the evening. the final event would consist of the best bands selected from around the country and as an added treat the winning band's "artwork" would be featured on the final bottle in the series. http://www.behance.net/Gallery/see-the-noise-(art--tech-concept)/231797 Sat, 23 May 2009 15:37:40 -0500 comcast print http://www.behance.net/Gallery/comcast-(OOH)/231743 comcast print http://www.behance.net/Gallery/comcast-(OOH)/231743 Sat, 23 May 2009 13:42:05 -0500 developed for the experiential component of coca-cola's leadership voice campaign as we collaborated with leo burnett & arc on what is now "live positively". zero to cmo is less then fourty-five minutes, it did not take long for the hands logo to reach the highest offices @ coca-cola. unfortunately the race to the brand table is one of endurance and not speed. it was trademarked roughly a month after it was unveiled and was the subject of extensive creative exploration at the request of the client. http://www.behance.net/Gallery/coca-cola-(logo-design)/231684 developed for the experiential component of coca-cola's leadership voice campaign as we collaborated with leo burnett & arc on what is now "live positively". zero to cmo is less then fourty-five minutes, it did not take long for the hands logo to reach the highest offices @ coca-cola. unfortunately the race to the brand table is one of endurance and not speed. it was trademarked roughly a month after it was unveiled and was the subject of extensive creative exploration at the request of the client. http://www.behance.net/Gallery/coca-cola-(logo-design)/231684 Sat, 23 May 2009 12:13:35 -0500 universal campaign ingredient developed for coca-cola specifically based on the recently released w+k "secret formula" creative. http://www.behance.net/Gallery/coca-cola-(logo-design)/231696 universal campaign ingredient developed for coca-cola specifically based on the recently released w+k "secret formula" creative. http://www.behance.net/Gallery/coca-cola-(logo-design)/231696 Sat, 23 May 2009 12:32:36 -0500 nyc guerrilla (caesars palace) targeted market influencers would find evidence of a party they never attended in their dry cleaning when it was picked up. "so sorry about the lipstick stains on your pants... took care of your dry cleaning bill. next weekend is on me. -caesar" http://www.behance.net/Gallery/lipstick-on-your-seersuckers-(caesers-palace)/231827 nyc guerrilla (caesars palace) targeted market influencers would find evidence of a party they never attended in their dry cleaning when it was picked up. "so sorry about the lipstick stains on your pants... took care of your dry cleaning bill. next weekend is on me. -caesar" http://www.behance.net/Gallery/lipstick-on-your-seersuckers-(caesers-palace)/231827 Sat, 23 May 2009 16:39:00 -0500 http://www.behance.net/Gallery/poster-design/231850 http://www.behance.net/Gallery/poster-design/231850 Sat, 23 May 2009 17:26:22 -0500