Luis Sebastian

Web Developer / Visual Designer

Los Angeles, CA, USA
I am a creative full-stack designer with a career spanning more than eight years working with fortune 500 companies, early-stage start-ups, small personal brands assigned on the entire project cycle from start to finish, managing and overseen the project, and working independently and with teams.

Inspired to work with forward-thinking companies to build custom web solutions, reimagined eCommerce, design new products, and challenge ordinary.

Work Experience

Freelance

Freelance Web Developer / Visual Designer

Web Development
- Life Cycle: complete development life cycle including pre-project planning, analysis, implementation, pre- post-installation testing, development, and documentation.
- I served as an e-commerce developer for over eight years and as a visual designer, adviser for web designers, marketing teams, and web developers for multiple clients in the retail industry.
- Dedicated CMS (content management system) developer working with applications using various platforms such as WordPress with or without Woocommerce, Shopify, Webflow, Squarespace, Wix/Editor-X, and Squarespace CMS.
- Developed solutions to extract and output shop information from Amazon, Google Shopping, Walmart, eBay, and Multi-Marketplace.
- WordPress / Woocommerce design and development using custom themes, most installed themes such as Adava, Divi, Elementor, Salient, and customizations with advanced features.
- Shopify design and development applications vary from custom design, advanced customizations, or custom customer journeys using custom code or modified apps (a combination of custom code and an app).

Visual Design
- Principal creative director for various industries (media production, entertainment, photography, retail, fashion, healthcare, art, pop art, street art, cosmetics, and online education).
- I had to research, plan, design, and develop various elements (wireframe concepts, user interface (UI), style guides, style spaces, landing pages, prototypes, frameworks, mock-up design, marketing collateral, web design elements, and branding material), including many other components required for the project execution.
- Periodically assistant for print design projects (catalogs, investors pitch, magazines, business cards, billboards, and mixed media) required teamwork and independent projects.
- Research and assist mobile development teams framework design, mock-ups, prototypes, and design for mobile and software applications.
2012 - Present Los Angeles, California, United States

Amusement Art, LLC

WordPress Developer / Visual Designer

Web Development
- Appointed as the principal creative director and developer, planning upgrades, modifications, and building the company's website catalog, which consisted of more than ten websites and multiple microsites.
- Provided maintenance support of existing sites.
I developed bidding systems and custom pricing sales solutions.
- Produced 360-degree content viewer for products that require alternative templates.
- Developed custom WordPress and Woocommerce websites and microsites based on category

Visual Design
- Responsible for the entire user interface design cycle, developing look and feel as well as creating prototypes.
- Create style guides, style spaces, color palettes, font pairing, and other branding material.
- Guided seasonal web design talent in defining requirements and producing creative works for feature pages, product pages, product detail pages, and checkout pages.
- Design various product templates to provide required information based on customer needs.
- Research, plan, wireframe, mock-up websites for the entire company, as well as managed artists.
- Design art product sheets, price sheets, and technical product pages for outsourcing auctions and galleries.

Misc./Other
- Primary member responsible for gathering keyword volume information to create product titles based on keyword volume to increase visibility.
- Photographed products that met company guidelines and provided professional information.
- I assisted in designing catalogs and product sheets for external stores, resellers, and industry insider marketplaces.
2018 - 2020 West Hollywood, California, United States

Dr. U Hair And Skin Clinic

Website Developer / Visual Designer

Web Development
- Principal development director managing four to six websites and more than 25 microsites built-in WordPress - Woocomerce.
- Provided support to the marketing team and sales team, addressing their concerns, developing ideas, and product showcase templates.
- The only member focused on planning, managing, and developing improvements to the main website build as Multi-Site as a primary function of the day.
- I assisted the marketing team with schema structure data setup, Google author authentication content, and modifications.
- Assist and collaborate with other staff on technical matters. Conduct security reviews of applications written by previous developers.
- I managed, planned, and deployed security policies across our websites under my supervision and email accounts, and other interweb applications.
- Responsible for researching, planning, and coordinating A/B testing.

Visual Design
- Responsible for the entire design cycle composed of research, wireframing, mock-up, and final design styles.
- Design print material for internal use and marketing collateral varying from flyers, magazine covers, page layouts, posters, and outdoor printing such as billboards.
- Design product templates used for last-minute sales, seasonal products, and product categories requiring specific configurations to provide additional information not available for other products.
- Re-design material previously designed spanning more than two years.
- Assisted the marketing team with color theory, font library, and other brand elements.
- Design product sheets, price sheets, and technical product pages for other professionals and outsource stores.
2016 - 2018 Redondo Beach, California, United States

TW3 Entertainment

Web Developer / Visual Designer

Web Development
- Life Cycle: complete development life cycle, including pre-project planning, analysis, implementation, pre- post-installation testing, development, and documentation.
- Hosting - accountable for the entire cycle, including planning, cost analysis, implementation, security, and management.
- Polish existing websites developed using WordPress, Shopify, and Squarespace.
- Optimized websites using alternative code, improved code, customized mix solutions to increase speed, decreased website size, and rank better in search engines.
- Development solutions for the membership-based website.
- Created security solutions and time-based movie rentals for the main WordPress website.

Visual Design
- Principal member responsible for the entire user design cycle, developing the look and feel, and creating prototypes.
- Create style spaces, color palettes, style guides, font pairing, and other branding and marketing material.
- Design various product templates to provide required information based on customer needs.
- I was in charge of research, plan, and created wireframes, mock-up, and prototypes for film websites.
- Assisted other departments in designing thumbnails, video covers, social media posters, and DVD media covers.

Misc./Other
- Helped to convert and create digital media trailers when asked.
- Help test AR content using VR goggles and other gadgets.
- Assisted marketing team in running KPI reports, keep track of users and members for the main website.
2015 - 2016 Santa Monica, California, United States

Cyantek LED Lighting

Web Developer | Visual Designer | Amazon Seller Central Specialist

Web Development
- Complete development life cycle, including pre-project planning, analysis, implementation, pre- post-installation testing, development, and documentation.
- The first member initiates a cloud account to use various options to host, manage content and securely deliver content and media to multiple formats.
- The only member focused on planning, managing, and developing improvements to the main website as the primary function of the day.
- Responsible for researching, planning, and coordinating A/B testing.

Visual Design
- Responsible for the entire user interface design cycle, developing look and feel as well as creating prototypes.
- Design security, warning, licensing, and other logos must meet compliance and provide information to the consumers.
- Maintain design style guides for other departments required to re-print labels, directions, manuals, and product sheets.
- Research, plan and execute wireframe, mock-ups, and final designs related to the B2C and B2B ecommerce websites.
- Design catalogs online and for print catalogs and product sheets for external stores, resellers, and industry insider marketplaces.

Amazon Seller Central
- Primary member responsible for gathering keyword volume information to create product titles based on keyword volume to increase visibility.
- Structure data on spreadsheet templates to easily upload new products. Arranged images linked to products as well as manuals, catalogs, and safety sheets.
- Responsible for researching market valuation on each product and any variation to create campaigns, sales, and fulfillment tracking.
- Planned and execute PPC campaigns based on product category, season, and overstock.
- Assist with customer support, answering questions, concerns and helping processing orders.
- Reported competitor evaluations to meet deadlines, exceed goals, and maximize profit within the market.
- Photographed products that met Amazon guidelines and provided technical information.
May 2016 - December 2016 California, United States

Education

Carson High School

Diploma

Carson, California, United States

El Camino College

Computer Science / Graphic Design

Torrance, California, United States

CBT Direct Learning Center

Photoshop Artist / Computer Science

Clearwater, Florida, United States

Coding Dojo

Meant Stack

May 2020 - Present Glendale, California, United States

Languages

English (Native),
Spanish (Native),
Italian (Beginner),

Skills

360-degree Media Player, Amazon Listing, Amazon Ppc Campaign, Amazon Seller Central, API, Bigcommerce, Brand Style Guide, Brand Style Scape, Branding, CDN, Cloud Computing, Cloud Hosting Management, CMS Development, Content Delivery Network, CSS, Customer Journey, DDoS Attacks, DNS Management, Ecommerce Development, Editor X, HTML, Load Balancer, Media Streaming, Mockup, Payment Gateway, Payment Gateways, PDF Forms, Plugin Integration, Prototype, Secure Content, Shopify, Squarespace, SSL Certificates, Third Party Integration, User Conversion, User Experience, Video Conversion, Visual Design, Web Development, Web Hosting , Webflow, Website Design, WEBSITE MIGRATION, Website Optimization, Website Security, Wireframe, Wix, WordPress,

Software / Tools

Software
- Adobe XD
- Adobe Photoshop
- Adobe Illustrator
- Adobe Dreamweaver
- Adobe Indesign
- Adobe PDF Pro
- Microsoft/Apple Office applications,
- Microsoft Visual Studio Code
- CodeKit
- MacOS
- FTP Applications
- Figma
- Sketch
- Slack