An end-to-end UX designer and frontend developer who is passionate about connecting the dots between user insights, business needs, design patterns and marketing strategies.

Research and Discovery
Concept and Content Design
Design Articulation
Design and Execution

Lead art direction, design and development for web, social and paid media

Leads web performance and accessibility task force for digital marketing team

Creates multiple iterations of each design as needed for research/exploratory purposes

Creates multiple layouts of each final master design to accommodate responsive site needs

Maintains a library of design patterns and modules used on all the SAP Ariba websites and on social media

Creates detailed guidelines for web developers to use for building web pages when they deviate from standardized modules

Works closely with web developers to ensure designs are implemented correctly

Helps evolve the visual design standards as required by technology innovations, content needs or strategic company decisions

Responsible for the inventory within the media library to ensure tagging and tracking of assets used

Communicates ideas to both a technical and non-technical audience

Lead multiple project teams in all aspects of creative development of complex print, web, experiential, social, email and video projects

Lead designers, art directors, writers, producers and developers to meet project expectations creating high value, creative user experiences

Hands on web design and development including user interface, user experience (UI/UX), web typography, image compression, code optimization, performance testing and web server management

Creative and art direction for all photography, animation, motion graphics, video, visual design and graphic materials

Communicate effectively and collaborate with web producers, information architects and developers to coordinate website strategy, creative execution, color theory, UI design and content management

Understands target audience requirements and translates to team actions that enhance development of creative approaches and storytelling solutions

Prepare documentation describing how message architecture, concept, and design reflect the outlined communication strategy and audience

Maintain consistent brand identity across all media for multiple Fortune 500 brands in marketing, public relations and advertising materials

Provide quality assurance for all creative deliverables with strong attention to detail

Develop high-end business development presentations which include; concept, writing, collaboration, creative execution and pitching

Manage staff and determines appropriate coordination needs for freelance and consultant needs

Mentor and inspire creative staff in a highly dynamic environment with tight deadlines

Develop and manage budgets effectively

Degree in Journalism