eCommerce Consultant specializing in luxury branding, direct to consumer, digital media strategy, software integration, supply chain, P&L, vendor management, website development.

15+ years in direct to consumer space - specializing in luxury products
30MM in aggregate sales/ecommerce reveunes
Expert in eCommerce: Magento Community preferred platform
Well versed in digital media strategy and site monetization
Strong sales and marketing background - expert level in marketing, print and digital, database management- audience development, social media strategy, content creation, product marketing, SEO/SEM.

Director of eCommerce

Developed both B2B and B2C websites
Managed agency and all creative teams offsite
Managed all vendors for ecommerce, fulfillment partners
Developed compliance strategy and fulfillment for 26 brands with varied levels of compliance
Developed and consulted on all winery compliance
Developed B2C email marketing campaign (avg 50K MOM in sales of direct brands)
Managed all consumer direct marketing on behalf of company and brands under umbrella (print and digital)
Developed content for all B2C communications via email/print
Managed and cultivated database of B2C clients - purchased lists, opt in via websites
Managed roster of premium wholesale clients for state of California