Applied years of nutritional, supplement, diet, exercise and health experience acquired through self-education combined with my 20 years of business experience to spearhead the direction of a new superfoods company.


• Lead the formation and launch of a startup nutritional brand.

• Analyzed market trends and advised owners on product development strategy.

• Researched and reported on the nutritional benefits and efficacy of all products.

• Hired product development consultants to establish ancillary line extensions.

• Sourced and hired creative teams for all brand building elements including the design of packaging, sales material, website and social media.

• Liaised with all creative teams daily to develop and manage all brand elements ensuring cohesiveness across all visual and written brand messaging.

• Identified and managed all aspects of industry trade shows including; budgeting, exhibit booth build, securing space, negotiations, on-site marketing, and logistics.

• Negotiated and executed all contracts & agreements with external suppliers.

• Acted as brand spokesperson for all media events.

Steven Jay Productions is a full service Marketing, Public Relations and Creative Services business focusing on the building and promotion of consumer brands.

Revitalized the branding of Croton and Nicolet Timepieces for the Croton Group.

• Championed all brand strategy and objectives across multiple platforms including but not limited to display, print, web and television.
• Directed all brand creative encompassing collection genres, product naming, design, packaging, point of sale material, ad composition and digital photography.
• Worked with sales team to create seamless integration of brand messaging and goals.
• Developed presentation materials for in-store training highlighting key marketing initiatives.
• Strategized with CEO and design team to improve current collections and prepare new product launches.
• Composed newsletters to communicate marketing achievements to both consumers and sales team.
• Represented brands as ambassador and corporate spokesperson to all media outlets.
• Cultivated strategic social media relationships through Facebook and Twitter.

Launched and managed the worldwide marketing, public relations & sales initiatives of a 250-year-old luxury timepiece company.

• Built brand awareness through advertising, specialized in-store events and innovative marketing tools such as product placement & promotion with celebrities including; STING, Paul Newman, Martin Sheen, Joan Rivers, Mario Andretti, Chris Botti, Joan Collins, Brad Garrett, Joe Mantegna, Heidi Klum, Anne Heche, Anne Hathaway, and others.
• Conceived and directed the production of all company creative including; print ads, website, catalogs, instruction booklets, P.O.S. and photography.
• Developed marketing and sales initiatives that resulted in a 25% increase in sales within a one-year period and a 35% increase in year two.
• Wrote all press releases and worked with media in maximizing editorial coverage of the Gevril brand, as well as the negotiating of advertising buys with publications.
• Conducted in-store and corporate product training seminars to foster brand education.
• Managed a staff of six.

Directed the marketing and sales initiatives for a $100 million diamond corporation.
• Developed programs, which generated $1 million of new business in a 1-year period.
• Conceptualized, designed and managed advertising program and Internet Commerce.
• Produced marketing materials including, but not limited to direct mailings, trade show materials and business-to-business promotion.
• Maintained and expanded key corporate accounts.
• Initiated new business via cold calling, trade shows and direct marketing.

Developed specialized business lines into mainstream revenue outlets for a $50 million food and wine corporation.

• Increased business by 250% in a new division within a two-year period.
• Earned added responsibility as the brand manager of a nationally recognized organic food line.
• Conceptualized and initiated all processes in the acquisition of new business, including: market and demographic research, cold calling, design and distribution of sales materials.

Expanded existing business and developed new business for a designer fragrance collection with major department and specialty stores. Built retail volume through the processes of: sales forecasting product promotion, sales training, catalogue advertising, merchandising and strategic product placement.

• Ranked #1 for net shipment achievement 1991- 1994.
• Increased territory volume by 35% in the first year.
• Most consistent achiever of sales objectives and bonuses corporate wide.
• Promoted from drug and independent store accounts to department store accounts.
• Received numerous written and meritorious commendations for performance.