Stephen Hernandez
Stephen Hernandez
Los Angeles, CA, USA
5627062024
www.stephenhernandez.com
Work Experience
Huge
Art Director
Huge approached me to conceptualize and design the Timberland.com experience. I worked closely with creative directors to create a responsive experience that showcased some of the products this brand has to offer. In the redesign process we found ways to stream line their message and created an experience that was engaging and frictionless.
December 2013
- January 2014
Los Angeles, California, United States
MySpace
Art Director
Within the MySpace organization I worked in their Marketing dept. My focus was to partner with artists such as Riff Raff, London Grammer, Pharrell and others to create campaigns that engaged the current user base as well as drawing in the artist fan base to MySpace.
November 2013
- December 2013
Los Angeles, California, United States
NFL Networks
Art Director
The NFL brought me specifically to concept and design their 2014 fantasy football app. The main objective was to create a second screen companion that would be indicative of the needs of its user base.
September 2013
- October 2013
Los Angeles, California, United States
Trailer Park
Art Director
Trailer Park is an award winning multi-disciplinary agency. Within the Trailer Park Brand I worked with Goodness MFG on concepting and executing pitches for both Turbo Tax and Jamba Juice.
July 2013
- August 2013
Los Angeles, California, United States
Sapient
Art Director
Sapient Ranked Among the Top 10 Most Admired Companies by Fortune Magazine. As an Art Director I worked on their Target account designing a pilot registry system. Building for Ipad mini, Ipad and Iphone I was responsible for concept, design and execution of UI. Chiefly my preoccupation I this capacity was developing points of monetization/personalization as well as a unique filtering system.
July 2013
- August 2013
Los Angeles, California, United States
Rosetta
Senior designer
Rosetta Marketing, part of the Publicis Groupe, is one of the nation’s largest digital and direct interactive agencies. As a senior designer on the CRM and L&R accounts for Samsung Mobile, I’m responsible for digital design, including Facebook, email advertising and ideation for their Loyalty and Retention program.
In Q1 of 2013 Samsung Mobile’s email click-through rate outperformed the industry average by 167% while in Q2, 2013 that number increased to 233% (Silverpop Benchmark Study). Sales of their most recent offering, the Galaxy S 4, topped 10 million units in less than a month (roughly four per second), generating sales quicker than any of its predecessors.
In Q1 of 2013 Samsung Mobile’s email click-through rate outperformed the industry average by 167% while in Q2, 2013 that number increased to 233% (Silverpop Benchmark Study). Sales of their most recent offering, the Galaxy S 4, topped 10 million units in less than a month (roughly four per second), generating sales quicker than any of its predecessors.
October 2012
- July 2013
Los Angeles, California, United States
Critical Mass
Art Director
Working with a very respectable Agency I worked on Critical Mass’s Hewlett Packard account. I was brought in to Ideate and execute product pages for HP’s tablets.
September 2012
- October 2012
Los Angeles, California, United States
Fromography
Art Director
As the founding Art Director for Fromography I created the brand from the ground up. Eventually culminating in an IOS app, and celebrity curated magazine.
July 2012
- November 2012
Los Angeles, California, United States
Natural History Museum
Art Director
I contracted with the Natural History museum to produce their “Objects Of My Affections” campaign. After producing a very successful campaign, which drove revenue to support Museum renovations. I also created and implemented much of the museums way finding system, including but not limited to First Fridays, and annual events.
August 2010
- June 2011
Los Angeles, California, United States
Team One Advertising
Art Director
I was fortunate enough to work with the creative directors and producers from this prestigious advertising agency to create Belkin Modem’s new campaign. With an 80,000 dollar budget for two days of production, I collaborated with other photographers to produce a campaign for a national audience.
September 2011
- September 2011
Los Angeles, California, United States
The Point Magazine
Creative Director
For a full year I directed the visual production of an art ZEIN magazine. I engaged with thirty talented individuals to create a 44 page full color, offset magazine.
August 2010
- June 2011
Los Angeles, California, United States
Biola University
Photographer/Designer
At Biola University I was the Marketing Photographer& and designer. My duties included managing images that represent the Biola Brand as well as collaborating with internal clients to create robust images and campaigns
January 2008
- June 2011
Los Angeles, California, United States
Education
Languages
English (Native),
Spanish (Conversational),
Awards
Skills
Photo Manipulation,
Adobe Ilustrator,
Auxure Rp,
Indesign,
Photoshop,