Theresa Steele

Senior Designer

Rochester, NY, USA
I have over 10 years of design experience. I have worked for 7+ of those years in a remote agency setting, so I am familiar with high-paced environments, meeting and exceeding deadlines, and finding creative solutions to complex problems. My focus is on creating high-integrity digital products and online experiences. I have years of experience in creating a wide range of design deliverables, which include but are not limited to: web & print media, full branding packages, UX research-based design solutions integrated into impactful and visually appealing UI, wireframing and panning information architecture, creating and establishing visual languages with clear information hierarchy, vector-based illustrations and icon design, marketing campaign planning and implementation & much more. I naturally take charge of projects and own client interactions. I am passionate about education and love sharing what I know. I have experience in mentoring Jr. designers and leading teams in a fair and constructive environment. I believe that people are people, and that everyone deserves to be treated with respect and empathy.

Work Experience

Freelance Designer

Senior Designer, Web UI/UX & Creative Direction

Working with different clients with a multitude of needs included but not limited to: creative direction, project leadership, print design, logo & branding, UI / UX design & consultation & information architecture, web design, front-end development (HTML & CSS), as well as providing consultation & design mentorship.

Enox Media

Senior Designer, Web UI/UX

Providing creative direction, leading various client projects in healthcare, hospitality and non-profit industries; leading design meetings & client interactions from project kick-off to completion. Researching and applying UX research to impactful UI design for web and mobile devices. Creating research-backed brand identities and visual languages that encapsulate the client’s needs. Producing targeted marketing campaigns and design collateral. Managing & mentoring jr. designers. Creating project timelines and milestones, implementing design systems as well as improving & implementing design systems & organization methodologies.

July 2014 - May 2021 United States

Bridgeline Digital

Front End Web Designer

Working on a large variety of design and front end development projects for enterprise level clientele, such as Triumph Motorcycles, UPS, Mobile Mini, Miami Children’s Hospital and many more.
December 2013 - July 2014 United States

MB2x

UI Lead

User Interface Lead for a software development company that concentrates on producing enterprise level software and applications. Responsibilities include: Leadership of individuals and teams, interface design and review, extensive front-end development on enterprise level projects & setting and holding the visual standards of all projects and products created.
October 2012 - December 2013 Tampa, Florida, United States

International BodyTalk Association

Web Designer

In-house web design and developer for the IBA. Responsibilities included: spearheading a multitude of projects concentration on the interfaces and user experiences of international web projects within the BodyTalk community, designing both print & web collateral & front-end web development.
June 2010 - Florida, United States

Education

SUNY New Paltz

B.F.A in Graphic Design // Minor in Asian Studies

August 2007 - May 2010 New Paltz, New York, United States

Nagasaki University Of Forigen Language (長崎外国語大学)

September 2009 - January 2010 Nagasaki, Japan

Sullivan County Community College

A.A.S Graphic Design // Computer Graphics

August 2005 - May 2007 Loch Sheldrake, New York, United States

Languages

English (Native),
Japanese (Conversational),

Awards

American Advertising Federation (AAF) - ADDY Awards

Silver Addy Award, Public Service - Online/Interactive |Fishbein Foundation

2020

American Advertising Federation (AAF) - ADDY Awards

Gold Addy Award, For Digital Advertising |AAF Tampa Bay Project

2015

American Advertising Federation (AAF) - ADDY Awards

Gold Addy Award, Digital Advertising |AAF Tampa Bay Project

2015

American Advertising Federation (AAF) - ADDY Awards

Gold Addy Award, Digital Advertising |Edge Social Drinkery Project

2015

American Advertising Federation (AAF) - ADDY Awards

Silver Addy Award, Digital Advertising |Feldman Orthodontics Project

2015

American Advertising Federation (AAF) - ADDY Awards

Silver Addy Award, Elements of Advertising |Haven Project

2015

Skills

Adobe, Art Direction, Creative Cloud, Creative Direction, CSS, Design, Design System, Figma, Graphic Design, HTML, Illustration, Leadership, Mentorship, Product Design, Responsive Design, UI/UX, UI/UX Design, Web Design, XD,