Star Padilla
Brand + Marketing Director
Avondale, AZ, USAWork Experience
Eminent Social Media
Director Of Social Media, Content and Design
Establish a strategy for participation in various social sites such as Facebook, Twitter, YouTube, Ustream, Digg, Vimeo, , LinkedIn, among many others.
Stay current with social media trends and incorporate into strategy as appropriate to improve customer/media experience as well as effectiveness and measurement of Return on Influence (the new ROI)
Stay current with social media trends and incorporate into strategy as appropriate to improve customer/media experience as well as effectiveness and measurement of Return on Influence (the new ROI)
January 2011
- August 2013
Arizona, United States
Eminent SEO
Director of Social Media, Content and Design
Execute SEO initiatives, including keyword research, and generation and content creation.
Advise as to the integration of digital strategies into traditional public relations plans with new social media tools, oversee usage of those tools, and offer expert guidance on best practices and rules of engagement.
Advise as to the integration of digital strategies into traditional public relations plans with new social media tools, oversee usage of those tools, and offer expert guidance on best practices and rules of engagement.
January 2011
- August 2013
Arizona, United States
Suicide Girls
Dedicated Blogger
Blogger about alternative and geek culture including trending topics, fashion, lifestyle, marketing, and more at http://suicidegirlsblog.com/
August 2010
- January 2011
United States
Martz Agency
Office Manager & Supporting Designer
Handle administrative projects as assigned by management and ensure the accurate and timely completion of tasks. Projects assigned may include research, correspondence or other work of the department. Independently gather information, test for reasonableness and analyze data. Make recommendations regarding change and solutions to issues or problems within the design and print departments.
April 2010
- January 2011
Scottsdale, Arizona, United States
944 Media
Lead Trafficker and Social Media Coordinator
I play a key role in screening new creative for 7 cities, to ensure it meets 944 standards. Communicating ad problems to the sales representative and offering viable alternatives. Forecast and update advertising inventory as required. As well as pagination of the magazine and final ad check off before approving for printer.
April 2007
- April 2010
Scottsdale, Arizona, United States
GO Digital
Community Manager
Create engaging content and monitor social media profiles (Facebook, Twitter, etc.). Monitor account trends. Complete social media audits for companies of all sizes. Engage and interact with customers as a representative of clients' companies. Track and interpret analytics. Install Facebook applications that range from contest to simply collecting fan contact information. Assist creative as needed. Direct interaction with clients. Planning & execution of social media marketing goals.
August 2013
- September 2014
Phoenix, Arizona, United States
Voice Media Group
Digital Account Manager
Role includes: Strategic, insight-driven creative brief development and overall leadership of multiple brands / segments, budget projection and management. Leveraging analytical skills for maintaining and evolving brands. Manages team workload across development of integrated marketing campaigns including digital, social, experiential, SEO, paid and content strategy.
Maintained strong relationships with both the internal agency departments and external client teams.
Maintained strong relationships with both the internal agency departments and external client teams.
September 2014
- June 2015
Phoenix, Arizona, United States
Azpro
Brand + Marketing Director
Develop visual brand standards and message framework that aligns with the azpro brand identity. Monitor customer, industry and competitive news to continuously validate and refine the overall brand strategy, including creation of positioning, and brand portfolio. Partner with sales director and client services teams to drive unified representation of the azpro brand through channels including web, PR, events, social, internal communications, and printed collateral.
June 2015
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Avondale, Arizona, United States
Education
Collins College
Bachelor of Fine Arts in Visual Communiations
June 2002
- June 2005
Tempe, Arizona, United States
Languages
English (Native),
Skills
Adobe Illustrator,
Adobe Photoshop,
Advertising,
Blogging,
Content Development,
Content Strategy,
Corporate Branding,
Digital Strategy,
Macintosh,
Marketing,
Online Marketing,
Photography,
Social Media,
Social Media Marketing,
Windows,