Star Padilla

Brand + Marketing Director

Avondale, AZ, USA

Work Experience

Eminent Social Media

Director Of Social Media, Content and Design

Establish a strategy for participation in various social sites such as Facebook, Twitter, YouTube, Ustream, Digg, Vimeo, , LinkedIn, among many others.

Stay current with social media trends and incorporate into strategy as appropriate to improve customer/media experience as well as effectiveness and measurement of Return on Influence (the new ROI)
January 2011 - August 2013 Arizona, United States

Eminent SEO

Director of Social Media, Content and Design

Execute SEO initiatives, including keyword research, and generation and content creation.

Advise as to the integration of digital strategies into traditional public relations plans with new social media tools, oversee usage of those tools, and offer expert guidance on best practices and rules of engagement.
January 2011 - August 2013 Arizona, United States

Suicide Girls

Dedicated Blogger

Blogger about alternative and geek culture including trending topics, fashion, lifestyle, marketing, and more at http://suicidegirlsblog.com/
August 2010 - January 2011 United States

Martz Agency

Office Manager & Supporting Designer

Handle administrative projects as assigned by management and ensure the accurate and timely completion of tasks. Projects assigned may include research, correspondence or other work of the department. Independently gather information, test for reasonableness and analyze data. Make recommendations regarding change and solutions to issues or problems within the design and print departments.
April 2010 - January 2011 Scottsdale, Arizona, United States

944 Media

Lead Trafficker and Social Media Coordinator

I play a key role in screening new creative for 7 cities, to ensure it meets 944 standards. Communicating ad problems to the sales representative and offering viable alternatives. Forecast and update advertising inventory as required. As well as pagination of the magazine and final ad check off before approving for printer.
April 2007 - April 2010 Scottsdale, Arizona, United States

GO Digital

Community Manager

Create engaging content and monitor social media profiles (Facebook, Twitter, etc.). Monitor account trends. Complete social media audits for companies of all sizes. Engage and interact with customers as a representative of clients' companies. Track and interpret analytics. Install Facebook applications that range from contest to simply collecting fan contact information. Assist creative as needed. Direct interaction with clients. Planning & execution of social media marketing goals.
August 2013 - September 2014 Phoenix, Arizona, United States

Voice Media Group

Digital Account Manager

Role includes: Strategic, insight-driven creative brief development and overall leadership of multiple brands / segments, budget projection and management. Leveraging analytical skills for maintaining and evolving brands. Manages team workload across development of integrated marketing campaigns including digital, social, experiential, SEO, paid and content strategy.

Maintained strong relationships with both the internal agency departments and external client teams.
September 2014 - June 2015 Phoenix, Arizona, United States

Azpro

Brand + Marketing Director

Develop visual brand standards and message framework that aligns with the azpro brand identity. Monitor customer, industry and competitive news to continuously validate and refine the overall brand strategy, including creation of positioning, and brand portfolio. Partner with sales director and client services teams to drive unified representation of the azpro brand through channels including web, PR, events, social, internal communications, and printed collateral.
June 2015 - Avondale, Arizona, United States

Education

Collins College

Bachelor of Fine Arts in Visual Communiations

June 2002 - June 2005 Tempe, Arizona, United States

Languages

English (Native),

Skills

Adobe Illustrator, Adobe Photoshop, Advertising, Blogging, Content Development, Content Strategy, Corporate Branding, Digital Strategy, Macintosh, Marketing, Online Marketing, Photography, Social Media, Social Media Marketing, Windows,