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Reporting directly to the Global Creative Director, I lead and manage the Brand Design Studio within the Global Creative Department of Forever 21. As lead art director, I manage the team of designers responsible for developing all advertising, marketing, corporate branding, packaging, in-store signage systems, wi… Read More
Reporting directly to the Global Creative Director, I lead and manage the Brand Design Studio within the Global Creative Department of Forever 21. As lead art director, I manage the team of designers responsible for developing all advertising, marketing, corporate branding, packaging, in-store signage systems, window displays and digital media projects for Forever 21.

My work is rooted in understanding our core audience, developing communications systems that help evolve the brand voice and producing campaigns (online and outdoor) that drive the overall growth of the business.

Prior to joining Forever 21, I was co-founder and Creative Director of a bi-coastal design studio founded in 2004 called PS. With a focus on the education, retail, arts, fashion, and architecture industries, the work created by PS has won numerous industry awards.

My career began while working for CKS Partners in San Francisco where I created the logo and first annual report for Pixar Animation Studios, a series of cross-marketing campaigns for Apple and Levi’s, a full packaging redesign for Sears Craftsman and websites for MCI, Transamerica and Levi’s among others.

With a passion for story telling, and understanding Consumer Behavior, my work delves into the inner concepts of the brands I work with and often yields bold solutions across a variety of media. Every solution is different, but they all stem from a deep desire to unearth the core truths that define a brand in order to create messages
that inspire and inform. Read Less
Member Since: Jun 21, 2012