Design is in itself unimportant. It is its relationship to the people who are meant to use it that makes it valuable. The design challenge is to affect people, motivate and inspire into the sustainable direction. Sustainability is not about saving the planet, it's about making people happy, in all aspects. To do t… Read More
Design is in itself unimportant. It is its relationship to the people who are meant to use it that makes it valuable. The design challenge is to affect people, motivate and inspire into the sustainable direction. Sustainability is not about saving the planet, it's about making people happy, in all aspects. To do that, you really must know your target group, sometimes better than they know themselves.
And when it feels like change is far away, there is always a new generation on the rise. Read Less
