SNEH ZAVERI
Cambridge, United KingdomI am a brand strategist, with over 10 years experience in design and brand management, brand research, user experience design, digital design and retail design.
This experience has given me confidence to tackle different projects as part of a team and individually. I have had the opportunity of developing concepts from initial briefing to the final execution. The projects I have worked on have covered all different areas in design including: Branding, UX Design, Marketing, Design Research (Qualitative Research and Quantitative Research), Corporate Branding, Publishing, Advertising, Web Design, Retail Design, In-Store Design and Retail Management.
This experience has given me confidence to tackle different projects as part of a team and individually. I have had the opportunity of developing concepts from initial briefing to the final execution. The projects I have worked on have covered all different areas in design including: Branding, UX Design, Marketing, Design Research (Qualitative Research and Quantitative Research), Corporate Branding, Publishing, Advertising, Web Design, Retail Design, In-Store Design and Retail Management.
Work Experience
Cambridge English
Brand Manager, Design
With a focus on brand strategy, architecture and product positioning, I work closely with the Head of Brand to develop a cohesive brand. I am also responsible for the design and implementation of the visual system across all channels ensuring consistency for the Cambridge English brand and its products including IELTS. I lead on the development of the Cambridge English brand by using methods such as market research (qualitative and quantitative) and design thinking.
September 2014
- Present
United Kingdom
Marching Ants Marketing LLP
Senior Web Designer
As a Senior Web Designer my role was to manage all creative development from initial client briefings to final executions. A key role I had at Marching Ants was to lead the team of Graphic Designers and Developers on various projects that the company undertook.
I also worked closely with the Copywriter and Design Team across a range of disciplines including Web, Print, other Interactive Devices and Corporate Branding.
I also worked closely with the Copywriter and Design Team across a range of disciplines including Web, Print, other Interactive Devices and Corporate Branding.
March 2013
- April 2013
Bangalore City, India
Procter & Gamble (P&G)
Design Consultant
I had the opportunity to work on multiple projects which involved an understanding of the FMCG (Fast Moving Consumer Goods) Industry through Market Research.
1. Designing and developing sustainable devices for High Frequency Stores/ Large and Medium Traditional Stores.
2. Understanding Shopkeeper and Consumer Behaviour and studying stocking and buying patterns was also a big part of my role with P&G. This was then followed by an in-depth analysis and the mapping of behavioural patterns and needs. This was followed on by the conceptualisation of the ideas generated, creating scenarios and designing devices to enhance the experience of the shoppers/consumers and solve the issues faced by the shopkeeper. Concepts were then followed by prototyping along with in field user-testing. Data gained from this testing was utilised to evaluate the effectiveness of the prototype on the consumer experience in a research project conducted as part of this exercise.
The other projects I worked on at P&G were: Packaging Design, Retail Research, Design of Display Units and Space Planning.
1. Designing and developing sustainable devices for High Frequency Stores/ Large and Medium Traditional Stores.
2. Understanding Shopkeeper and Consumer Behaviour and studying stocking and buying patterns was also a big part of my role with P&G. This was then followed by an in-depth analysis and the mapping of behavioural patterns and needs. This was followed on by the conceptualisation of the ideas generated, creating scenarios and designing devices to enhance the experience of the shoppers/consumers and solve the issues faced by the shopkeeper. Concepts were then followed by prototyping along with in field user-testing. Data gained from this testing was utilised to evaluate the effectiveness of the prototype on the consumer experience in a research project conducted as part of this exercise.
The other projects I worked on at P&G were: Packaging Design, Retail Research, Design of Display Units and Space Planning.
December 2011
- November 2012
India
Multimedia Studio Ltd
Visual Designer
Focused on Corporate Branding, Web designing and Micro sites
Clients – KPIT Cummins Infosystem Ltd.
IndiaTales – Online Store, Cisco Systems
Infinite Computer Solutions - www.infinite.com
Clients – KPIT Cummins Infosystem Ltd.
IndiaTales – Online Store, Cisco Systems
Infinite Computer Solutions - www.infinite.com
2009
- 2010
Bangalore, India
Universal Products
Creative Consultant
Creating and Branding Point of Purchase Devices and
Marketing Collaterals. In-store Display Products and Signages
Clients – Vodafone, Airtel, Idea, Aircel, Tata Indicom,
Unilever, Virgin Mobile and Other Leading FMCGs
Marketing Collaterals. In-store Display Products and Signages
Clients – Vodafone, Airtel, Idea, Aircel, Tata Indicom,
Unilever, Virgin Mobile and Other Leading FMCGs
2008
- 2009
Bangalore, India
Black Coffee Advertising
Visualiser
Print Advertising: Branding, Packaging, Ad Collaterals, Brand Manuals
Clients – Taj Business hotels (Gateway, Residency, Ginger), Citilights,
Bare Body Essentials, Manugraph. IFIM Business School.
Clients – Taj Business hotels (Gateway, Residency, Ginger), Citilights,
Bare Body Essentials, Manugraph. IFIM Business School.
2007
- 2008
India
Mount Carmel College
Lecturer
Lecturer in Design at Mount Carmel College, Bangalore, India.
Teaching the Interior Design Management (IDM), Fashion & Apparel Design (FAD) and Home Science Department(H.Sc)
Courses: Commercial Art and Visual Merchandising (IDM)
Color Theory and Psychology (IDM, H.Sc)
Basic Drawing and Illustration (IDM)
Fashion Design and Illustration (FAD)
Fashion Accessories (FAD)
Advertising and Photoshop (H.Sc)
Also conducted Intensive Workshops and Credit Courses for the Fashion Design and Interior Design students
Teaching the Interior Design Management (IDM), Fashion & Apparel Design (FAD) and Home Science Department(H.Sc)
Courses: Commercial Art and Visual Merchandising (IDM)
Color Theory and Psychology (IDM, H.Sc)
Basic Drawing and Illustration (IDM)
Fashion Design and Illustration (FAD)
Fashion Accessories (FAD)
Advertising and Photoshop (H.Sc)
Also conducted Intensive Workshops and Credit Courses for the Fashion Design and Interior Design students
2008
- 2011
Bangalore, India
Education
National Institute Of Design
PGDP
Course - Design For Retail Experience ( 4th sem )
2010
- Present
Bangalore, India
Karnataka Chitrakala Parishath
BFA - Applied Arts
Photography, Printing, Branding, Packaging and Art history
2002
- 2007
Bangalore, India
Skills
Adobe Illustrator,
Adobe Photoshop,
In Design,
Additional Information
Research Associate at the Department of Science and Technology, Govt. of India. Project Title: Indian Digital Heritage: Hampi Project.
“Representation of Art, Artifacts and Architecture of Hampi Bazzar from a Design Perspective.” - It involved the study and documentation of the architecture of the Virupaksha Temple and the Hampi Bazaar (Market) streets to be recreated on a digital platform. This was followed by photo-stitching and mapping of the Bazaar streets in terms of location, structure and details of architectural elements.
Freelance projects: Wipro Technologies (Newsletters), Samyakk (Brand Management, Exhibition Design), Mother Care ( Logo Design), Next First (Web Design).
Worked as an Assistant Manager at Transcell Solutions and Services in the Sales Department and managed a team of 4 Sales Assistants. (2006)
Lecturer in Design at Mount Carmel College, Bangalore, India.
Teaching the Interior Design Management (IDM), Fashion & Apparel Design (FAD) and Home Science Department(H.Sc). Also conducted Intensive Workshops and Credit Courses for the Fashion Design and Interior Design students (2008-11)
“Representation of Art, Artifacts and Architecture of Hampi Bazzar from a Design Perspective.” - It involved the study and documentation of the architecture of the Virupaksha Temple and the Hampi Bazaar (Market) streets to be recreated on a digital platform. This was followed by photo-stitching and mapping of the Bazaar streets in terms of location, structure and details of architectural elements.
Freelance projects: Wipro Technologies (Newsletters), Samyakk (Brand Management, Exhibition Design), Mother Care ( Logo Design), Next First (Web Design).
Worked as an Assistant Manager at Transcell Solutions and Services in the Sales Department and managed a team of 4 Sales Assistants. (2006)
Lecturer in Design at Mount Carmel College, Bangalore, India.
Teaching the Interior Design Management (IDM), Fashion & Apparel Design (FAD) and Home Science Department(H.Sc). Also conducted Intensive Workshops and Credit Courses for the Fashion Design and Interior Design students (2008-11)