Anna Seslavinskaya
Art Director
Los Angeles, CA, USA
+ 1 (415) 8598694
seslavinskaya.com
Graphic designer and art director living and working in Los Angeles
Work Experience
Freelance Art Director
February 2023
-
Wallarm
Sr. Brand Designer
Wallarm is San Francisco based Y Combinator Alumni cyber-security startup. Wallarm automates application protection and security testing for websites, microservices and APIs.
• As a part marketing team I work on A/B design testings and digital campaign launches, and cared about their brand consistency. After 5 months testing we reached 30% increasing of registrations for intro webinars.
• I created a flexible and consistent modular system for the launch of the marketing campaign. I’ve scaled brand guidelines across all sides: webinars, online brand presence, banners for social media.
• As a part marketing team I work on A/B design testings and digital campaign launches, and cared about their brand consistency. After 5 months testing we reached 30% increasing of registrations for intro webinars.
• I created a flexible and consistent modular system for the launch of the marketing campaign. I’ve scaled brand guidelines across all sides: webinars, online brand presence, banners for social media.
May 2020
- July 2021
California, United States
Be Unicorn
Art Director and Speaker
Production design and development team working with startups.
• Responsible for creating and implementation 10+ brand identities with a strong focus on apps or digi- tal use in several formats: motion graphics, web, markering design, decks, print.
• As a part of the team, I was one of the speakers of Be Unicorn Camp. During 5-day camp, we take up to 5 startups and helped them to update their brands. I gave a visual communication lecture “How to manage effectively the tone of voice of your brand”.
• Responsible for creating and implementation 10+ brand identities with a strong focus on apps or digi- tal use in several formats: motion graphics, web, markering design, decks, print.
• As a part of the team, I was one of the speakers of Be Unicorn Camp. During 5-day camp, we take up to 5 startups and helped them to update their brands. I gave a visual communication lecture “How to manage effectively the tone of voice of your brand”.
September 2017
- May 2020
California, United States
POPKERN
Brand Designer and Ideologist
Popkern is an Open Source Font Development project committed to freakiness and excellence in type design with a focus on digital use. It was a period of the freelance and type research. During the work, I was always focused on typeface, as a main visual communication tool.
March 2016
- September 2017
Hello Baby
Brand Designer
• I collaborated directly with CEO and Art Director to work together at the brand new visual system; • Created the design system for automatically printed photo-albums in the app;
• Created a part of identity, logos for all apps (Hello Baby, Daily Snap, Hello Belly, Baby Snap) and
animated lettering for the promo videos and banners.
• Created a part of identity, logos for all apps (Hello Baby, Daily Snap, Hello Belly, Baby Snap) and
animated lettering for the promo videos and banners.
July 2013
- March 2016
California, United States
Suit Up
Digital Media Producer and Designer
As a part of Suit Up Lab creative team developed the first 3D online fitting room – the best B2B solution in the apparel market, and a virtual intermediary between brand and consumer. And Suit Up Lab is a design-production company worked with enterprises.
• I got experience in work with huge consumer brands like Novartis, Loreal, Danon, Splat, Russian Post, etc.
• Seasonal campaigns and brand integrations on different social platforms and media gave me a big impulse on my way of working. The work, oriented to the KPI impacts a lot on the mindset and cre- ates a good base for art direction and manager’s skill.
• I got experience in work with huge consumer brands like Novartis, Loreal, Danon, Splat, Russian Post, etc.
• Seasonal campaigns and brand integrations on different social platforms and media gave me a big impulse on my way of working. The work, oriented to the KPI impacts a lot on the mindset and cre- ates a good base for art direction and manager’s skill.
January 2012
- January 2015
Moscow, Russian Federation
Education
State University Of Management
B.A. Marketing
Courses included: User-centric management, Innovation and process management, Integrated problem-solving, Media studies and research (quantitative/ qualitative), Interactive communication, Advertising, Graphic design, Social Media Marketing, Public relationships, Video production.
2008
- 2012
Russian Federation
British Higher School Of Art & Design (BHSAD)
Interaction Design & Art certification
One of the achievements during the education time – Best of the Year by D&AD at “Interactive Art” nomination for Coutts Bank(UK), private bank. Program included: Interactive communication, 4V, Arduino, Art-direction, Grid-Based Design, Communication Strategy, Graphic Design, Design-Thinking, Video Production, Motion-design, Typography
September 2014
- May 2013
Moscow, Russian Federation
British Higher School Of Art & Design (BHSAD)
Typography
January 2013
- January 2013
Moscow, Russian Federation
Languages
French (Fluent),
English (Fluent),
Russian (Native),
Awards
Skills
Adobe After Effects,
Adobe Creative Suite,
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Advertising,
Art Direction,
Branding & Identity,
Calligraphy & Lettering,
Cinema 4D,
Concept Design,
Corporate Identity,
Digital Creative Strategy,
Figma,
Font Development,
Fontlab,
Glyphs App,
Illustration,
Interaction Design,
Marketing,
Python,
Typography,
Video Production,
Web Development,
Interviews
Daily routine and design practice. An interview
https://readymag.com/readymag/dailyroutines/
Interview with Anna Seslavinskaya: “I don’t think the future of type is serif”
https://type.today/en/journal/aseslavinskaya
https://readymag.com/readymag/dailyroutines/
Interview with Anna Seslavinskaya: “I don’t think the future of type is serif”
https://type.today/en/journal/aseslavinskaya