Sebastián Benítez
Executive Creative Director
Toronto, Ontario, Canada
+1 (647) 513-8472
be.net/sebego
Executive Summary
Professional in Advertising and Marketing, active in the creative area, mainly in advertising agencies. More than 14 years of experience, 6 as copywriter and 8 as creative director, with local and international awards such as Cannes Lions, Effie Awards, Ojo de Iberoamérica, El Dorado and publications in Lüerzer's Archive magazine. Expert in leading teams to achieve business results through ideas that are part of pop culture. Strong analytical and creative conceptualization skills. Focused on creative product improvement through strategy, innovation and craft to exceed client objectives.
Highlights
- Outstanding time management and organizational skills.
- Strong creative vision with understanding of business objectives and budgets.
- Able to Inspire and direct the creation and delivery of competitive, original, award-winning
creative solutions.
Brand Experience
Directv, Uber, CONMEBOL (South American Soccer Confederation), Greenpeace, Allianz, Mercedes-Benz, Volkswagen, Hyundai, Volvo, P&G (Gillette, Pantene), Blu Radio, GSK (Dolex/Panadol), Coca-Cola, Snickers, Wingo Airlines, Danone, Alquería (Colombian milk company), Ramo Products (Colombian snacks company), Makro (Retail store), Finandina Bank, Bank of Bogota, Dersa (Colombian detergent company), Compañía Nacional de Chocolates (Colombian chocolate company), ICC (Colombian coffee company), Dole, Penguin Random House.
Professional in Advertising and Marketing, active in the creative area, mainly in advertising agencies. More than 14 years of experience, 6 as copywriter and 8 as creative director, with local and international awards such as Cannes Lions, Effie Awards, Ojo de Iberoamérica, El Dorado and publications in Lüerzer's Archive magazine. Expert in leading teams to achieve business results through ideas that are part of pop culture. Strong analytical and creative conceptualization skills. Focused on creative product improvement through strategy, innovation and craft to exceed client objectives.
Highlights
- Outstanding time management and organizational skills.
- Strong creative vision with understanding of business objectives and budgets.
- Able to Inspire and direct the creation and delivery of competitive, original, award-winning
creative solutions.
Brand Experience
Directv, Uber, CONMEBOL (South American Soccer Confederation), Greenpeace, Allianz, Mercedes-Benz, Volkswagen, Hyundai, Volvo, P&G (Gillette, Pantene), Blu Radio, GSK (Dolex/Panadol), Coca-Cola, Snickers, Wingo Airlines, Danone, Alquería (Colombian milk company), Ramo Products (Colombian snacks company), Makro (Retail store), Finandina Bank, Bank of Bogota, Dersa (Colombian detergent company), Compañía Nacional de Chocolates (Colombian chocolate company), ICC (Colombian coffee company), Dole, Penguin Random House.
Work Experience
TANK
Group Creative Director
May 2022
- May 2023
Toronto, Ontario, Canada
Grey
Executive Creative Director
- In the midst of the pandemic and with an economic contraction in Latin America, I helped achieve record revenue in new business through external projects and accounts won in 2020 and 2021.
- We created "Hispanic Star", a joint work with Grey New York that allowed us to get the largest amount of help for the most affected community in the United States at the beginning of the pandemic, the Latino community.
- Through the team, I lead we won 2 Cannes Lions plus 10 shortlists, won the Grand Effie in Colombia, and won the best country idea in the Ojo de Iberoamérica in 2021.
- We created "Hispanic Star", a joint work with Grey New York that allowed us to get the largest amount of help for the most affected community in the United States at the beginning of the pandemic, the Latino community.
- Through the team, I lead we won 2 Cannes Lions plus 10 shortlists, won the Grand Effie in Colombia, and won the best country idea in the Ojo de Iberoamérica in 2021.
June 2020
- April 2022
Colombia
Grey
Creative Director
- I led the creation and development of "The Game That Never Was", an idea that won 5 Cannes Lions plus 3 shortlists.
- Thanks to my performance as a leader and creative, I was part of the creative council of Grey Latam.
- As Creative Director for Directv Colombia, I led the brand's most important campaign for Latin America in 2019, the soccer campaign, increasing the number of Directv subscribers in Argentina, Chile, Peru, Ecuador, and Colombia.
- Thanks to my performance as a leader and creative, I was part of the creative council of Grey Latam.
- As Creative Director for Directv Colombia, I led the brand's most important campaign for Latin America in 2019, the soccer campaign, increasing the number of Directv subscribers in Argentina, Chile, Peru, Ecuador, and Colombia.
April 2018
- May 2020
Colombia
Findasense
Regional Content Lead
- As regional creative director for Coca-Cola in Colombia, Ecuador and Costa Rica I led Coca-Cola's digital campaign for Latam in the World Cup Russia 2018, thanks to this campaign I established a new presentation model that was applied by the rest of the countries in the region.
January 2018
- March 2018
Colombia
Grey
Creative Director
- I led a diverse creative team with which we won important local and regional accounts such as Ecopetrol, Kia, Chivas Regal, Uber, Conmebol (South American soccer confederation).
- Thanks to my performance I was nominated as Global Leadership Grey's Rising Stars in 2017 on the occasion of Grey's 100th anniversary.
- Thanks to my performance I was nominated as Global Leadership Grey's Rising Stars in 2017 on the occasion of Grey's 100th anniversary.
June 2014
- December 2017
Colombia
Grey
Copywriter
- I managed to be the first Colombian agency to be nominated for the cover of Lüerzer's Archive magazine.
- I worked on local and regional accounts such as P&G, Mercedes-Benz, Volkswagen, and GSK.
- Through a campaign for the launch of a snack brand I won the first Effie Latam for Grey
Colombia.
April 2009
- June 2014
Colombia
Young & Rubicam
Copywriter
- As an intern, I managed to win the Ojo de Iberoamérica award for young talent with a campaign for MTV.
January 2008
- April 2009
Colombia
Education
UCM
Advertising and marketing
January 2004
- November 2007
Manizales, Colombia
Languages
Spanish (Native),
English (Conversational),
Awards
Cannes Lions
2 Gold, 5 Silver, 3 Bronze, 16 Shortlist.
Effie Awards
1 Grand Effie, 7 Gold, 4 Silver, 7 Bronze.
Ojo De Iberoamérica
4 Gold, 3 Silver, 1 Bronze.
Festival El Dorado
1 Grand Prix, 1 Gold, 3 Silver, 4 Bronze.
Lürzer's Archive
7 Published Campaigns, Lüerzer's Archive cover nominated 2012.
Global Leadership Grey's Rising Stars
Recognition of Grey on the occasion of its 100 years of history, to those people who always go beyond, who give much more than they have, who build teams and nourish them with good energy.
Skills
Craft,
Creative Criteria,
Good Communicator,
Leadership,
Motivator,
Strategic Thinking,
Team Player,
Writing,