I am in charge of all the processes within Planning (research, conceptualizing, briefing and presenting to clients), as well as all things branding (positioning statements, purpose, brand architecture, naming, design and copywriting).

Responsible for creating and deploying marketing & communications strategies for brands within the Group, such as Pandora (Col) and Cannondale (Col). In charge of managing in-house creative teams and working with external agencies.

Responsible for designing brand communications strategies for the assigned accounts through thorough research, conceptual proposals, implementation of co-creative methodologies and the moderation of client-agency workshops.

Clients: Texaco, Honda Motorcycles, Derco, LG Colombia.

Responsible for designing brand communications strategies for the assigned accounts through thorough research, conceptual proposals, implementation of co-creative methodologies and the moderation of client-agency workshops.

Clients: Hyundai, Helm Bank, Itaú, National Ministry of Defence, HOMI, Colsubsidio, Ospinas, REPCO, William Grant’s & Sons, Yupi, among others.

Responsible for conducting research, developing concepts, and providing design solutions.