www.behance.net/laverniacienfuegos

I joined Facebook initially in a small department that has grown gradually over the years. I have worked mostly on integrated digital campaigns within multi-disciplinary teams both inside and outside of the company to craft cohesive impactful brand stories across many different channels.

As the GBM team at Facebook evolves, my job - as an equal parts maker, idea generator and problem solver - involves reimagining how our brand and our family of apps and services are introduced within the market. I determine deliverables and commission external agencies to support internal resource if needed.

On a daily basis I manage the creative process of integrated advertising campaigns to deliver a distinct and coherent message across digital, print and event channels. The campaigns are used to communicate to a variety of audiences in agencies, brands, small businesses and marketing partners. This means leading creative brainstorming, conceptualizing and presenting within internal groups. Some of these jobs include print design, online campaigns, microsites, design presentations and pitches, and also providing leadership and supervising the design concept and branding for live events.

Main responsible of the graphic communication of the company in the European market + American graphic design support