Mariano Perez Baldasare

Senior Art Director / Creative Director

New York, NY, USA
Sagittarius, Argentinian, Self-taught, Publicist, Art Director, Cryptoartist, Graphic Designer, Interior Designer, Photographer, Sculptor, Street Wear Designer, Technology enthusiast and new trends (Metaverse, NFT, Crypto), BBQ Pro. With more than 22 years of experience in the advertising industry with international awards including: Cannes, Effie, Fiap, Wave, Ojo de Iberoamérica. Selected by Agency Scope among the 10 most admired agency professionals in Chile and nominated for MKTG Best 2021 as the best Graphic Designer in Chile.

I have developed my entire career contributing to brands in the creation of their advertising language and graphic identity, however, it is precisely in recent years that we managed to consolidate a design point of view that allowed me to obtain important results. This vision is born from the deep understanding of the value of design as a way of thinking and facing the complex challenges that today defy brands, as well as an integrated thought of its execution. My role was to lead all the Branding and Design processes of the agency group. For this reason, together with a talented team, in recent years we have managed to obtain important recognitions, without a doubt the most relevant milestone being the most awarded agency in the last CHILEDISEÑO festival (Guild Association of Design Companies of Chile), recognition that we also managed to obtain in the year the agency debuted at that festival.

Work Experience

Porta

Group Creative Director

Art Director and Creative Director in charge of a group of 20 people, working for the biggest brands in Chile, including Cerveza Cristal, Falabella, Cachantun. Achieving being the number 1 agency in Chile for 4 consecutive years.
January 2002 - May 2015 Chile

WOLF BPP

DCG - HEAD OF ART

Head of Art and founding partner of WOLF.BCPP, an agency that has been Top Ten in the ACHAP creativity ranking since its opening in 2015, to date. In addition, I was also Creative Director of 25:17, the group's Branding and Design division.
May 2015 - Santiago, Chile

Languages

English (Advanced),
Spanish (Native),