Sandy Pell leads Communications at HootSuite, the Vancouver-born, market-leading social media management system used by 79 of the Fortune 100 companies. Sandy’s experience in delivering successful product releases, generating trending content for consumer and lifestyle publications, building executive thought lea… Read More
Sandy Pell leads Communications at HootSuite, the Vancouver-born, market-leading social media management system used by 79 of the Fortune 100 companies. Sandy’s experience in delivering successful product releases, generating trending content for consumer and lifestyle publications, building executive thought leadership status, planning for crisis communications, and working with internal communications have helped the company generate hundreds of media mentions per month including in tier one publications The New York Times, The Wall Street Journal, AdAge, Fast Company, Fortune, Forbes, Inc., Mashable, Bloomberg and more. Sandy has also helped raise CEO Ryan Holmes to the status of thought leader whose social media experience is regularly sought after by these leading outlets.
With an ultimate passion for helping people quickly connect to stories - Sandy uses both reactive, and proactive approaches to deliver winning content. Whether in the form of a TV broadcast, leading feature article, magazine cover, radio segment, or video documentary - her strategic approach to publicizing events, speaking opportunities, brand case studies, and press kits have helped the company plant itself as the leader in social. Sandy’s degree in Communication Studies and Sociology from Wilfrid Laurier University, and Ireland’s University of Limerick have helped her stay on the cutting edge of technology.
When Sandy’s not in HootSuite’s nest, she paints massive murals, wins pie-baking contests, and drives across the country and back in eight days. She, her husband Steve, and their husky and kitty enjoy taking in all the natural beauty British Columbia has to offer. Read Less
