Key Responsibilities
1. Work as a Brand Custodian to ensure designs and interactive creative formats and content reflect consistently and positively across all platforms as per the Facebook/Meta brand guidelines.

2. Use research and insights to develop fresh, creative and innovative content and design concepts that translates complex ideas into compelling print and digital experiences for various target audiences.

3. Create and develop Web templates keeping in mind UI and UX best practices, Storyboards, Video templates, rich media assets and 2D visuals.

4. Work across cross-functional teams to elevate the look/feel/art direction of video and educational content on Reality Labs Academy website including onscreen graphics, internal and external videos and reviews.

5. Supervise the cross-functional team of graphic designers, copywriters, social media experts, videographers, and project managers in the strategic development of messages and deliverables.

6. Build relationships and mentor, motivate, supervise the creative team with strong critical thinking skills, including the ability to troubleshoot and develop systematic workflows and processes to manage traffic for
timely submission of client deliverables.

7. Anticipate and navigate speed bumps as they arise in the production of all campaigns across web, print and digital marketing collateral on client deliverables.

8. Present concepts to senior stakeholders, and present concepts/ideas with confidence and eloquence.

9. Liaise with internal, external stakeholders as well as partners, to ensure innovation and industry best practices are brought to creative projects.

Designing marketing collaterals for ATL | BTL | TTLDesigning for Lakmé retail counter fronts for pan India
Product and Packaging Design
- [Giveaways] - Media and Influencers

- To Mentor & Manage a team of 7 Graphic Designers, freelancers, agency inputs & other creative corporations

- To Conceptualise and help execute the process of setting themes &
creative structure for graphic designs/ designers that address business,
brand, market & user requirements keeping in mind technical parameters
of material and on project basis.

- Innovate & Brainstorm to creatively seek out new products and maintain
cutting edge industry knowledge

- Expanding use of current product material & range

- Developing design solutions that captivate, resonate & motivate purchase
by appropriate TG

- Maintaining all creative assets & resources to ensure seamless delivery of
designs

- Accountable for accurately reporting work activity & adhering to
the timelines specified.

- Monitoring designs and status as per delivery deadlines

- Maintaining quality checks on all designs during process and post print

- Design & produce marketing communication collaterals [Print & Digital]

I worked for two private e-commerce labels: www.thehomelabel.com | www.theclosetlabel.com both headed by celebrity Creative Directors, one being on home decor by Sussanne Roshan and the other, a fashion label by Malaika Arora Khan.

My duties were to design mailers and send them out. Make web banners/ads, provide creative inputs on how we can increase sales, handle image co-ordination, all creative communications as well as styling on the home decor shoots.

I handled all creatives for social media platforms like Facebook, Twitter, Instagram, Pinterest, You Tube. Also used to ideate on content.

Create presentations for client pitches.

The brands/companies ranged from F&B ones to spa's, resorts etc.

Made over 50 Gfx for a show called,'Bollywood Confidential', using Adobe After Effects and Adobe Photoshop. Ideation and execution of visuals in the scripts and execution of the same.

I worked for a year with ELLE DECOR India magazine as an Editorial Assistant. My role was to co-ordinate between the art and edit team, along with assisting them for image co ordination.

I also handled Editorial Budgets along with negotiation with International and local agencies for stories on exquisite homes. Also kept a tab on the latest trends in the Decor market.

I also assisted stylists for communications with vendors or image co-ordination with various international and local decor brands.

During my term, I had also handled a part of the decor for their annual ELLE DECOR International Design Awards, which was highly appreciated by all.

I got over 500 professional designers in the industry to participate for this annual international competition. Overall, I had a wonderful learning experience!

Graduated in BMM, majoring in Journalism (70% Distinction)

Secured a Higher Secondary Certificate (Fist Class)

Secured a Secondary School Certificate (First Class)