A multidisciplinary, cross-functional Design Director responsible for creating, maintaining and evolving global brand identities, promotions and communications across a range of media; principally TV, print and digital. Responsibilities include identifying and managing a network of design talent; building and directing a team of local & international staff and connecting with freelancers and agencies from around the world to deliver holistic, engaging and measurably effective creative. Notable projects include:

DISCOVERY+ Sept 2020 - Present
Developed, created and rolled out a globally aligned brand system for the new Discovery+ SVOD product. Working closely with several international teams to create robust on-air, social and print toolkits equipped for all regional requirements.

DPLAY Mar – Sep 2020
Created a consistent brand & navigational system across the Discovery Inc UK free-to-air network to allow for seamless navigation of audiences across platforms, fluid cross-promotion, greater brand awareness as well as significant cost & operational efficiencies.

MOTORTREND GLOBAL REBRAND Apr – Nov 2019
A new identity, global branding system and on-air/social/print toolkits designed to embrace, entertain and empower motoring world.

Created effective design solutions for all on-air marketing and creative projects, from promo graphics to channel identities. Generated award-winning, holistic creative solutions across multiple platforms and media including on-air, social, print as well as PR, commercial/brand partnerships and short/long-form content. Notable projects include:

ANIMAL PLANET GLOBAL REBRAND Apr – Nov 2018
Award-winning visual identity, global brand system and toolkits. Co-ordinated and directed international teams to create a fresh, consistent branding system based on the new CGH designed logo. Key Responsibilities:
• Developed, created and rolled out an innovative, cohesive design system across all media and platforms for all regions.
• Line-managed staff, intern and freelance designers; directing, mentoring and motivating reports.
• Acted as brand champion and guardian, ensuring consistency (of brand and tone of voice) across all creative executions.

Designed, developed and executed the creative brand vision and strategy across all networks, products and platforms with particular focus on building super-franchises such as Gold Rush. Key Responsibilities:
• Provided hands-on leadership to align creative direction, concepts and deliverables.
• Lead & Managed large-scale, high-priority campaigns for our product and platform experiences.
• Managed a large volume of multiple assignments and tasks, while working under tight deadlines and budgets.

Freelancing as a Senior Motion Designer & Design Generalist at advertising agencies and TV networks. Clients include: Discovery Communications, Grey London, VCCP, Ost Modern, Turquoise Branding, and DBLG.

Senior motion designer and manager for Australia’s leading lifestyle entertainment brands. Notable projects include:

LIFESTYLE FOOD & I LOVE FOOD AWARDS 2011-2013
A multi award-winning identity, channel rebrand and annual national awards campaign.

Taking a design intern position during my final year of study, I taught myself motion graphic software on the job and steadily rose through the design ranks while working across Australia’s leading lifestyle and music brands.

Majoring in Typography, Graphics and Environments.

3rd year placement at:
University of California, Davis, USA.
Bachelor of Design Studies
Majoring in Graphic Design, Typography and Interior Architecture.

4th year placement at:
Williem de Kooning Academie, Rotterdam, Netherlands.
Porosity Studio
Completion of major work