Sam Lee

Designer and Art Director

Hong Kong, Hong Kong SAR of China
Sam Lee is a designer and art director with a love for branding, beautiful aesthetics and thoughtful visual communication.

He has 7 years of industry experience in ideating and building brands and managing creatives bringing together different mediums, from planning and research to design and execution.

His approach dwells in between art and practicality, which is to capture the attention of the viewer through beauty and craft while remaining relevant by communicating the message of the brand.

Work Experience

Andable

Designer

September 2011 - March 2012 Sydney, Australia

The Creative Method

Designer

October 2015 - July 2016 Australia

Rockpool Dining Group

Designer

September 2016 - June 2017 Australia

Black Sheep Restaurants

Senior Designer

October 2017 - February 2021 Hong Kong SAR of China

TBWA

Senior Art Director

April 2021 - June 2021 Hong Kong, Hong Kong SAR of China

DDB

Senior Art Director

June 2021 - September 2021 Hong Kong, Hong Kong SAR of China

Education

University Of Technology, Sydney

Bachelor of Design in Visual Communication

2011 - 2015 Sydney, Australia

Skills

Art Direction, Brand Guideline, Brand Identity, Branding, Design, Editorial Design, Hand-lettering, Identity, Illustration, Illustrator, Indesign, Layout, Logo/font Systems, Packaging, Photography, Photoshop, Print, Publishing, Typography, Videography,