Salza Annisa Puspitasari
Creative Director
Jakarta, IndonesiaI am a creative director with broad knowledge in creative production, track record in brand development and solid experience in campaign strategy. Having 5-year experience in e-commerce, I develop a passion towards market research and data-driven creative approach. I aspire to become one of the leading brand consultants in Indonesia.
Work Experience
Sorabel / Sale Stock
Head of Creative
Successfully increased Sorabel's spontaneous awareness by 3x compared to Sale Stock within 3 months.
Led a team of 7 and was responsible for the overall quantity and quality of work produced by the department.
Oversaw project timelines, budget planning and realisation, as well as quality assurance of projects.
Collaborated with marketing analyst and market research agency to conduct consumer research and profiling.
Led a team of 7 and was responsible for the overall quantity and quality of work produced by the department.
Oversaw project timelines, budget planning and realisation, as well as quality assurance of projects.
Collaborated with marketing analyst and market research agency to conduct consumer research and profiling.
June 2017
- July 2020
Indonesia
Sale Stock
Brand Manager
Developed Sale Stock's brand guideline, which was used company wide, as well as communication strategy and visual concepts for branding and promotions across digital and offline mediums.
November 2016
- May 2017
Indonesia
Sale Stock
Visual Content Specialist
Ran visual style A/B test which resulted in 36% increase in revenue per user after full implementation.
Developed Sale Stock's brand standards and visual identity based on the result of creative experiments.
Worked closely with the photography team to ensure all product photos aligned with the established brand standards.
Developed Sale Stock's brand standards and visual identity based on the result of creative experiments.
Worked closely with the photography team to ensure all product photos aligned with the established brand standards.
August 2015
- October 2016
Indonesia
Thera Photography
Partner, Photographer
Contributed to business development and lead/prospecting client generation marketing efforts.
Helped established fundamentals of the business, including but not limited to, building the production crew, talent casting, and location scouting.
Helped established fundamentals of the business, including but not limited to, building the production crew, talent casting, and location scouting.
April 2015
- September 2016
Jakarta, Indonesia
Julius Bramanto Fashion And Commercial Photography
Personal Assistant
May 2013
- November 2013
Jakarta, Indonesia
Education
Nanyang Technological University
Bachelor of Fine Arts
July 2008
- July 2012
Singapore, Singapore
Languages
English (Fluent),
Bahasa Indonesia (Native),
Skills
Adobe Illustrator,
Adobe Indesign,
Adobe Photoshop,
Adobe Photoshop LightRoom,
Digital PhaseOne,