Yahoo! SDC, India
Snr Visual Designer, UED team
My role was to direct the visual design of Yahoo!’s social networking site, Partnered sites, Y! Web applications and Yahoo! FrontPage. Making sure that it was implemented in its actual form without errors, I worked closely & collaboratively with the engineering teams. As a senior designer I had to constantly push the boundaries of design, also negotiating with the technology while creating illustrations, icons, web page designs, visual specs and style guides. I helped to create a social tool embedded within Y! Sites that allow people to sign up for user research surveys. Coming from a Print background I often oversaw the print work for the Corporate Communications team, which helped me have a well-rounded view of the various stages of a products life.