I design for brands: big and small, corporate and cultural, collective and individual. I believe we all have brands. Each with more than just what it looks like. I believe a brand is a reputation, influenced by any number of experiences, both by design and by coincidence.
My individual and collaborative experien… Read More
I design for brands: big and small, corporate and cultural, collective and individual. I believe we all have brands. Each with more than just what it looks like. I believe a brand is a reputation, influenced by any number of experiences, both by design and by coincidence.
My individual and collaborative experiences have mixed the 'how' it works with the 'why' it works. I first studied aerospace engineering. I’ve always maintained a fascination with how. But in those initial studies I learned that empiricism extends far beyond science, into the humanities and the arts. I believe that design lives at the intersection of these three practices. And as with science, it is observation and experimentation that drives truly meaningful design. Read Less
