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I design for brands: big and small, corporate and cultural, collective and individual. I believe we
all have brands. But there’s more than just what it looks like. I know brands are reputations, influenced by any number of experiences, both by design and by coincidence.

My individual and collaborative experiences have mixed the 'how' it works with the 'why' it works.
I first studied aerospace engineering. I’ve always maintained a fascination with how. But in my
initial studies I learned that empiricism extends far beyond science, into the humanities and the
arts. I believe that design lives at the intersection of these three practices. And as with science, it
is observation and experimentation that drives truly meaningful (and kick ass) design.
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