Rodrigo Sobral is RGA's London Integrated Executive Creative Director and Head of Campaigns. He's responsible for the agency's creative output and provides thought and innovation leadership for clients such as Nike, BBC, Heineken, Nokia and Google, etc. Rodrigo is also the Global Executive Creative Director on the… Read More
Rodrigo Sobral is RGA's London Integrated Executive Creative Director and Head of Campaigns. He's responsible for the agency's creative output and provides thought and innovation leadership for clients such as Nike, BBC, Heineken, Nokia and Google, etc. Rodrigo is also the Global Executive Creative Director on the Beats By Dr. Dre account and helped the brand on becoming the #1 premium headphone in North America and Europe through groundbreaking global campaigns including Beats Pills, Destroy Bad Sound, New Studio and Hear What You Want.
Prior to joining R/GA Rodrigo was The Mill Digital Co-Founder and Executive Creative Director and led the agency into winning 4 Grand Prix, 32 international awards and being nominated Digital Agency of The Year by the BIMA in 2012.
Before the Mill, Rodrigo worked at AKQA where he was responsible for supplying creative and strategic direction for the Nike Global account. He developed several successful campaigns as well as IPs that helped the company on winning 3 Grand Prix and 3 consecutive Agency of the Year Awards in the UK.
Rodrigo began his career in Sao Paulo where he worked at JWT and Y&R before becoming the founding partner the award winning Loo/SP – pioneer Digital Creative Production Company in Brazil.
He has been working with ATL and interactive media since 1997 and has been recognized as a pioneer in digital advertising in his country. In 2008 Meio & Mensagem, arguably the industry’s most respected publication in Brazil, elected Rodrigo as one of the top digital players in the country.
His work has been featured in many magazines and publications around the world and has been recognized internationally by most industry awards; including 1 Titanium & Integrated Gold Lion and 7 Cyber Lions, at Cannes, along with awards from D&AD, The One Show, Clio, LIAA, NY Festivals, Campaign, Webby, Bimas, etc. Rodrigo has also participated in juries of award festivals and has spoken at numerous conferences including Cannes Lions Imagination Day, Creative Review Click and D&AD Industry Talk.
"What really gets me excited is breaking new ground and coming up with great ideas that become part of popular culture." Read Less