I run an independent strategic design studio based on consolidating the merits of business strategy and design thinking. With over ten years of experience in creating, activating, and managing great brands, the cornerstone of my practice is to build prosperous brand-customer relationships. I offer a variety of design and consultation services either through commission or agency collaboration.

Co-founded and operated a combined creative studio and sales agency representing 5 Scandinavian fashion and interior designer brands. Responsibility involved general operation, branding and marketing management, sales management and designing of promotional activities for the represented brands. Furthermore I developed an in-house apparel brand (Four Weeks) and were responsable for the design of the styles, artworks and general concept.

Were responsible for entrepreneurial and brand management consultation for an upstarting interior designer brand in Silkeborg. My intern report were a manual complete with brand identity and brand management guidelines to be used throughout the entire corporate brand lifecycle span.

A joint degree offered by the University of Southern Denmark and Kolding School of Design focusing on design management and strategic design from the perspective of three academic disciplines: Social sciences, humanities and applied sciences (in this case design), giving the study an interdisciplinary approach to creative problem solving, design and innovation. Awards the Master of Arts degree and/or the danish cand.mag. degree.

Professional Bachelor in Design & Business (BA degree) specializing in Branding & Marketing Management. Bachelor thesis written on human cognitive behavior when being exposed to branding, and how the doctrine of this can be used in brand management. (Cognitive Branding).

Designtechnologist (AP degree) specializing in Branding & Marketing Management. Final exam thesis written in cooperation with the Danish fashion houses Metropol ApS and Wardrobe ApS on how the brand TRS (Trousers) could increase sales on the German market through branding.