• Worked on innovative digital campaigns for a wide variety of global brands (Nivea, McDonalds, Johnson & Johnson, L’Oreal, Diesel, Nissan, Ralph Lauren) as well as major local and regional clients (Dubai Duty Free, Abu Dhabi Islamic Bank, Dubai Cares, Mall of Arabia).

• Conceptualized, designed and produced digital creative from start to finish, including Flash and HTML websites, Flash and Flex applications, social media applications, augmented reality applications, real- time interactive 3D and motion graphics.

• Spearheaded R&D in front-end technologies. Led the agency in the shift to industry-standard AS3 code and W3C-compliant xHTML pages. One of the first to use of Adobe’s Flash Text Engine as a solution to render Arabic bidirectional text using dynamic data sources.

• Pioneered the use of Flash Augmented Reality (FLAR). Developed the first Flash-based augmented reality creatives in the region.

• Headed and managed a team of six multimedia designers and one SEO specialist.

• Supervised the conceptualization and design processes. Provided direction on concepts, execution, and quality of output. Gave final approval to designs. Ensured that deliverables were in line with client specifications and expectations.

• Wrote and maintained style guides for key projects.

• Led the development of ActionScript, 3D and/or motion design projects.

• Led brainstorming and peer training sessions.

• Ensured that each designer’s skillset was up-to-date and met current industry standards. Prescribed and approved training activities as necessary.

• Conducted semi-annual performance evaluations. Helped each team member establish development targets and career goals on a regular basis. Provided feedback on performance levels. Recommended compensation adjustments and promotions.

• Screened, interviewed and hired all members of the creative group. Represented Lakeside Creative as a member of Lakeside Technologies’ management committee.