Creative Group Head / Senior Digital Art Director
• Worked on innovative digital campaigns for a wide variety of global brands (Nivea, McDonalds, Johnson & Johnson, L’Oreal, Diesel, Nissan, Ralph Lauren) as well as major local and regional clients (Dubai Duty Free, Abu Dhabi Islamic Bank, Dubai Cares, Mall of Arabia).
• Conceptualized, designed and produced digital creative from start to finish, including Flash and HTML websites, Flash and Flex applications, social media applications, augmented reality applications, real- time interactive 3D and motion graphics.
• Spearheaded R&D in front-end technologies. Led the agency in the shift to industry-standard AS3 code and W3C-compliant xHTML pages. One of the first to use of Adobe’s Flash Text Engine as a solution to render Arabic bidirectional text using dynamic data sources.
• Pioneered the use of Flash Augmented Reality (FLAR). Developed the first Flash-based augmented reality creatives in the region.