Creative production note of interest when dreamy creative plans and less fancy reality, does not meet up.
At times we like to throw out small anecdotes, especially early on in a project when spirits are high and plans are lofty on wings of coofee induced innovation. This particular Anecdote was/is one of my favori… Read More
Creative production note of interest when dreamy creative plans and less fancy reality, does not meet up.
At times we like to throw out small anecdotes, especially early on in a project when spirits are high and plans are lofty on wings of coofee induced innovation. This particular Anecdote was/is one of my favorites, "Quality, Cheap, Fast - pick two".
And should really include the warning: "If you pick all 3, You will have to wait, and pay picturesque amounts for it"
There is useful significance in prioritizing this...Quality are to some extent dependant on it's perception in conjunction with a specific time frame of usage, and the end observer.
The word Cheap/Expensive is such an elusive carrier of meaning, that clients more often than not, do not evaluate the real cost before initiating the creative service based on the premisse, that the cost of said service is a fixed amount comparable to buying a cookie. And yes, this analogy holds up with the next observation, if you are paying for cookies, no matter how sweet, you well understand that they are made using cookie cutters...
There is value for money, (cheap&expensive) is redundant and diminishes the effort in this context. (Creative Fields)
So maybe it should be changed too: "Quality, Cheap, Content - Pick two" Read Less