Creative Direction for all Xbox properties. Lead design vision for xbox products. Manage in-house creative talent and out of house agencies. Lead creative direction, art direction, visual design, brand design and indentity, motion graphics and animation, ui design, ux design, packaging, product branding and brand strategy.

Develop a holistic design vision for Product, Brand and UI design.

Develop Microsoft metro design language for UI and brand.

Creative direction, art direction and execution for all brand and marketing materials for the zune brand including:
brand guidelines, packaging design, environmental design, collateral materials, advertising campaigns, digital media, viral campaigns, web experiences, motion graphics, product and lifestyle photography, consumer experiences, brand expressions, etc. Creative direction and curator for zune originals artist collaborations and zune arts.
Manage and direct in-house creative team and external agencies to execute all creative materials. Aligment of brand and UI experiences

Direct and design creative materials for global nike brand including digital advertising campaings, retail environments, viral campaigns, motion graphics and animation, film direction, product demos and campaigns, graphic design, etc..
Direct and collaborate with internal teams and external agencies on the creation of integrated campaigns
Work in multiple categories of product: Nike Women, Running, Fitness, Basquetball, Football, etc.
Conceptual development of future product campaigns.

Direct and execute creative materials that represent the spirit of the mtv brand for the latin american region that includes 25 countries. Art direction for integrated campaigns in advertising, branding, interstitials, show packaging, on-air graphics, on-stage graphics for MTV video music awards, stage design, etc. Collaboration with international MTV offices to develop global branding that trancends cultural and language differences.