Quico Rubio Personal RSS Feed http://www.behance.net/quicorubio As a complement of the adidas football'07 campaign [predator vs. F50], we tried to make a special promotional action trying to connect with users in an interactive way and making them to spend some time with our brand. In Spain, young people who loves football usually collect, share and exchange footballer's stickers with their friends to complete their own albums... and, despite time changes and new technologies come out so quickly, we tried to keep the old traditions and decided to create 'the first on-line football stickers album' ever. We closed a deal with Terra.es portal to launch our collection in their channels... and our target just had to find all the different stickers and complete their albums to get some prizes as specially dedicated soccer balls, boots or some adidas football products. http://www.behance.net/Gallery/Adidas-Football-Campaigns-Promo/155481 As a complement of the adidas football'07 campaign [predator vs. F50], we tried to make a special promotional action trying to connect with users in an interactive way and making them to spend some time with our brand. In Spain, young people who loves football usually collect, share and exchange footballer's stickers with their friends to complete their own albums... and, despite time changes and new technologies come out so quickly, we tried to keep the old traditions and decided to create 'the first on-line football stickers album' ever. We closed a deal with Terra.es portal to launch our collection in their channels... and our target just had to find all the different stickers and complete their albums to get some prizes as specially dedicated soccer balls, boots or some adidas football products. http://www.behance.net/Gallery/Adidas-Football-Campaigns-Promo/155481 Sat, 06 Dec 2008 09:46:05 -0600 http://www.behance.net/Gallery/Adidas-Originals-GrAn-Project-Rich-Media-Campaign/155708 http://www.behance.net/Gallery/Adidas-Originals-GrAn-Project-Rich-Media-Campaign/155708 Sun, 07 Dec 2008 08:30:42 -0600 This project was an on-line promotion where users should be convinced of making a reservation of the new John Cooper Works Mini -Limited Edition- or, at least, taking information of the brand-new equipment. Traffic for the website was generated trough a rich-media and an e-mail marketing campaign... and the chosen USP was just a sort of 'Pssst, hurry up, or you won't even have the opportunity of getting one'. http://www.behance.net/Gallery/MINI-John-Cooper-Works-Limited-Edition-Promo/152990 This project was an on-line promotion where users should be convinced of making a reservation of the new John Cooper Works Mini -Limited Edition- or, at least, taking information of the brand-new equipment. Traffic for the website was generated trough a rich-media and an e-mail marketing campaign... and the chosen USP was just a sort of 'Pssst, hurry up, or you won't even have the opportunity of getting one'. http://www.behance.net/Gallery/MINI-John-Cooper-Works-Limited-Edition-Promo/152990 Sun, 30 Nov 2008 13:20:40 -0600