Client: Telenor (Telecommunication - Cellular Company)
Brands: Telenor VAS, Business.

Highlights:

• Art direction, advertising, graphic designing, visualizing and print media.
• Spearheaded a Telenor VAS, Business design team consisting of graphic designers, mechanical artists
and Calligraphers.
• To execute online visual and interface designs for strategic, innovative and interactive cross-
platform digital solutions.
• Creative for Online advertising campaigns.


Key Responsibilities:

• Directing overall activities of the Art team, conducting all aspects of training material, product
training and performance reviews periodically to maintain a motivated team.
• Creating a range of concepts, designs for each project and amalgamating with copywriters to ensure
the art direction and digital presentation supports the concept.
• Creative concepts and designing presentations, ensuring that the digital and creative functions are
operated in an efficient manner.
• Communicating visual designs, motion design, concepts, storyboards through presentations and
securing client approval of recommended designs.
• Meetings with clients on briefs for new campaigns, offers and business generating ideas.

As Art Director, I am in-charge of all design related to the Nestlé portfolio Leading my team to work on Nestlé brands such as Nido 1+, Nido Fortigrow, Lactogrow and SHSH Looking over all design aspects of each and every campaign from start to finish.

Leading the design initiative for Pepsico portfolio including: 7UP, Mountain Dew
Creating new visuals for complete communication of these brands
Liaising with the client to understand design brief
involved in all art direction related to pre-production mood board, campaign shoot and post-production

DJUICE PAKISTAN

Working as Associate Art Director, leading team consisting of a Design Lead for Digital and a Graphic Designer, while maintaining and ensuring strict creative standards for the brand.

Leading new design initiatives for Djuice relating to revised brand outlook and guidelines.

Currently solely in charge of leading all design developments for 360 degree Marketing Campaign roll-outs for Djuice.

Also addressing all of client’s concerns related to design and creativity with high client interaction for better understanding of required aesthetics.

In charge of any and all art direction pertaining to pre-production, talent styling, campaign shoots and post production.

EMAAR PAKISTAN
As Visualizer, took active control of entire design roll-outs and maintained a high level of sophisticated creativity in line with EMAAR’s identity.
Was in charge of any and all art direction pertaining to all creative roll-outs in terms of entire print media deliverables.
Solely conceptualized, designed and delivered entire campaign of ALMA (Logo design, campaign grid, print mediums) EMAAR’s biggest campaign roll-out during my tenure.

Wi-Tribe Pakistan
Introduced countless new design initiatives for the brand that ultimately lead to evolution of brand visuals.
Lead all design development for 360 degree Marketing Campaign roll-outs for Wi-Tribe Pakistan.
Was actively involved in art direction for entire pre-production, campaign shoots and post production of Campaign roll-outs

Other clients worked on: Dell Pakistan, Airblue, Zaiqa Tea, Murree Brewery

HUNERKADA was founded in 1992 in Islamabad as a non-government and not-for-profit College with a committed program of propagating and promoting Visual and Performing Arts. It offers a four-year Degree program in Fine Arts and Design in affiliation with the University of Baluchistan. Hunerkada also has a masters program in process with the said university. HUNERKADA has a branch in Lahore as part of its policy of establishing branches in all major cities.

Pakistanica is a collection of Pakistani drama serials, movies, tv channels, radio stations, documentaries, and literature. We have carefully selected scattered pieces and are presenting them in a coherent and organized way. Yes, we understand that this is the job for the respective institutions but they don't seem inclined to take the Internet seriously. Until they do, you have Pakistanica