Melody Yung
Creative Director
Oakland, CA, USAI am an adaptive and enthusiastic creative lead based in the Bay Area, with 15 years of agency and in-house experience in brand design and art direction. My expertise spans fashion, CPGs, lifestyle brands, and tech startups in hospitality, finance, and healthcare. My design process is always about crafting fluid brands and design strategies that foster growth and connect with audiences. Recently, I have enjoyed working closely with VCs and founders by starting a brand studio specializing in developing impactful early-stage brands.
Work Experience
Yung Studio
Creative Lead/ Founder
Lead and manage the overall creative process, strategy, and design. Selected clients include Modern Fertility, Citizen, Butterfly Network, Mischief VC, Tiny Health, Juniver, AIGA SF, Level Benefits, and Clearloop.
2018
- Present
California, United States
LEVEL
Brand Design Lead
Led Brand Design function. Worked closely with Product Design, Marketing and Sales teams to create and iterate overall brand visual language, in-product design system and marketing collateral assets.
2020
- 2021
New York, United States
LYRIC
Director, Brand Design
Lead the creative efforts on brand and marketing design, developing overall design concepts and drive internal presentations from kick-off, workshops to production. Create and manage differentiated and scalable standards: brand identity system, interior and editorial photography, arrival experience, promotional and internal training materials.
2018
- 2020
California, United States
Wolff Olins
Design Director
Created, prototyped, and evolved fluid brand system for start-up and tech companies. Partnered with strategy leads to ideate and develop conceptual frameworks. Collaborated with clients to solve business problems through design thinking. Design direction for brands including Uber, LinkedIn, Zymergen and Modern Fertility.
2017
- 2018
San Francisco, California, United States
Astro Studios
Lead Designer
Led brand strategy and design language for clients including Google (Brand, Home, Phone and ATAP teams), Facebook, Corning, Intel, Bose, Sol Republic, Steep Hill. Collaborated on cross-disciplinary projects with industrial design leads, influencing CMF and form on hardware products.
2014
- 2017
San Francisco, California, United States
Stag&Hare
Senior Designer & Art Director
Art direction and design for brands including Rubbermaid, Deutsch Family Wine & Spirits, Coca-Cola, Nestea, c/o Hotels, Virgin, Pernod Ricard, Taco Bell, Hansen’s Juice and Havaianas.
2009
- 2014
New York, New York, United States
Yard
Designer
Worked under the direction of creative director, Stephen Niedzwiecki, on fashion advertising for clients including Kenneth Cole, John Varvatos, The Frye Company and Converse.
2008
- 2008
New York, New York, United States
Education
Languages
English (Fluent),
Cantonese (Native),
Chinese (Fluent),
Skills
Brand Design,
Brand Identity,
Creative Direction,
Design Direction,
Design Strategy,
Speaking
Guest Lecture @ UC Berkeley 2023
First Round SF, 2022
#TDKTuesdays @Mozilla, 2019
Ladies, Wine & Design, 2017
First Round SF, 2022
#TDKTuesdays @Mozilla, 2019
Ladies, Wine & Design, 2017
Design mentioned
AIGA Eye On Design
Under Consideration
Typewolf
Klim Type Foundry
Morrre.dsgn
Under Consideration
Typewolf
Klim Type Foundry
Morrre.dsgn
Brands on press
Fortune
Forbe
Fast Company
Business Insider
Coolhunting
Apartment Therapy
Skift Design Award
Forbe
Fast Company
Business Insider
Coolhunting
Apartment Therapy
Skift Design Award