Good design is honest, true to the form. The creation directly follows the idea, the concept and the needs. There's is a load of room for experiment, for trying out new approaches, but some principles are essential and should be always followed. In the end it is always about trying to make the best out of the given idea. Read Less

1. Process
Art is always a result of creation. The part of creating is an important source of inspiration and creativity.

2. Simplicity
Simplicity is the key. Not simplicity of form, but simplicity of the idea. Idea needs to be dissolved to its core.

3. Honesty
The work should always follow the formal side. Medium is the message.

4. Experiment
The unusual should be always favored, even with the risk of stepping back later.

5. Interactivity
Every concept can be approached interactively. The result always resides within some context, the material degrades, the user manipulates it. This should be always kept in mind.

6. Material
Knowledge of materials and their properties is essential. It enables the printed artwork to become alive. Read Less