Most of my effort is expended on delivering consistent user experiences researching, planning, designing and testing across multiple technology formats and complementing a planned omni-channel UX strategy. I address the entire digital customer journey; both in the most natural method and in the most streamlined available the processes.

I am also responsible to:
• Conduct different research strategies; qualitative and quantitative surveys, usability testing sessions, field study sessions and I study user’s behaviours to apply academic psychology and scientific findings & methodologies to ensure our solutions meet the best usability practices
• Interpret and analyse data to identify friction points and set hypothesis so we can smooth the user’s journeys and conversions
• Conduct monthly usability testing sessions and reports which help improving the way our solutions communicate and deliver their objectives efficiently
• Produce supporting technical guidance literature for HTML and CSS best practices
• Create the entire brand identity for our new solutions

I also work with a very knowledgeable / highly motivated development and management teams. Together, we cater the finest software solutions for clients such as:

• Network Rail
• London Underground
• CSCS
• Thames Water
• BAM Nuttall
• Taylor Woodrow

I was the sole user experience designer from a scrum development team, focusing on applying elements of a use centered design process to research, plan, design and test intuitive and efficient user experiences within wide array of digital products being created for iOS and Androids apps, mobile websites and complex responsive websites.

I was the design leader in the Digital Marketing team responsible for providing efficient user experience,functionality and attractive designs to the wealth of digital products being created for our exhibitions and conferences. Apart from forcing myself to learn new things day in, day out, my main responsibilities are:

• Designed an array of UI assets for complex responsive websites, putting in practice fundamental design concepts such as composition, hierarchy and typography in order to enhance their UX

• Designed user journeys for websites and mobile apps and performing usability & accessibility tests for international exhibitions / conferences

• Worked closely with developers to make sure project expectations are set and met

• Managed external companies whilst leading projects and stakeholders to deliver digital products on time and within budget

• Monitored websites via Google Analytics, interpreting data, suggesting and putting in practice plan of action to enhance UX and traffic

• I was in charge to set design standards, create design guidelines, users guidelines, sitemaps, information architecture, wireframes and templates for use company wide

• I was responsible to deliver status updates to management

• Responsible for design quality assurance of Premium product, reinforcing user centred design process and mentoring junior designers
• Build websites using compliant HTML5, CSS3 having in consideration cross browser, debugging and cross platform issues to meet W3C standards
• Received recognition and acknowledgement for delivering first-class web designs and layouts using Illustrator and Photoshop
• Creative based thinking and inputting ideas as part of a team to develop new mood boards strategies to give value to Premium product
• Problem solving improving some of the PDS team processes.
• Implemented and coordinated meetings through face-to-face and online communication to review and improve web design quality for off shore teams

I've been freelancing for different companies such as:

http://www.greenrecruitmentcompany.com/
http://www.greensearchcompany.com/
http://www.energyrecruitmentcompany.com/
http://www.propertyrecruitmentcompany.com/
http://lacasadeloscolchones.com/
http://www.crescentbs.com/
http://www.simplystainlessltd.co.uk/

Working on Digital and print projects.

•Creating brand identity including online/offline materials such as logos, business cards, video, flash banners, and any other corporate literature

• Working from initial proposition to completion in every brand identity products, such as websites or corporate video, for instance

• Multitasking different projects such as designing layouts for main websites as well as maintaining website production and web administrator duties to deliver the businesses objectives, meeting deadlines and high quality solutions

• Liaising with managers to track and research user behaviour to improve SEO and user experience for main sites

• Designed user interface using Illustrator and Photoshop, adapted custom layouts into Joomla and Wordpress to build websites using compliant HTML5, CSS3

• Manipulating PHP templates and Jquery libraries to reinforce functionality and interaction, identifying cross browser compatibility and cross platform issues

• Applying latest trends in digital media developing micro-sites, using social networking, blogging platforms to advertise jobs and increase both traffic and user engagement

• Designed, built, and debugged compliant HTML e-newsletters across web browsers and cross platforms using Photoshop and Dreamweaver for Shine 2011, Fantasy football, Bobby Moore Fund marketing campaigns to increase traffic and to gain candidates

• Liaised with online marketing managers within a project called “Black Box”. This project was a multivariate testing on traffic PPC campaign, which tracked user behaviour to improve traffic and time spent on main website through data recorded in Hitwise, Google Analytics. As a result I made a sensible compilation of wireframes authorised by Illustrator to improve user interaction and user experience

• Made flash banners for “Donate in Memory” online marketing campaign to increase traffic to main website

• Using visual and created based thinking I developed through Illustrator a compilation of wireframes options to deliver a better user interface and to enhance user engagement

My degree in Digital Media has enabled me to develop a solid grounding in the principles of designing, web design, multimedia design, interactivity, illustration, animation, editing sound and visual media.