Print Resume

Ferly 'Peyi' Novriadi

Co-Founder / Strategic Creative Business Director of bujukrayu

Jakarta, Indonesia
+628129060635 bujukrayu.com
Ferly Novriadi has been wasting his musical talent by spending almost two decades of his precious life in the advertising industry. He has done his tour with agencies like DDB Advis, David, Ogilvy & Mather, and Lowe. Along the way, he has created some of the best campaigns for iconic local and international brands alike and won a significant amount of national and international advertising awards including Clio, One Show, Cannes Lions, and D&AD. In 2013 he founded bujukrayu, an intimate creative agency, taking a role as Creative Business Director until today.

Work Experience

Bujukrayu

Co-Founder / Strategic Creative Business Director

Clients handled:
Kakao Corp | Google Indonesia | Nutrifood | Sriboga Food Group | Google Inc. | Google Japan | Google UK | FinAccel | Bukalapak | Solusi Ecommerce Global | Metraplasa | Ramayana | Grab Indonesia | Lion Parcel | Jico Agung | OLX Indonesia | AHM | OVO

Brands handled:
KakaoTalk | Google Bisnisku | Android One | Google App | WRP On The Go | WRP Lose Weight | PHD Indonesia | Youtube | Google Allo | Google Arts & Culture | Google Women Will | Google Play | Google Maps | Kredivo | Bukalapak | Mataharimall | BLANJA | Ramayana Departement Store | Grab | GrabFood | GrabBike | Grab | GrabKios | Lion Parcel | Mamasuka | OLX Autos | OLX.co.id | OVO
October 2013 - Present Indonesia

Lowe Indonesia

Deputy Executive Creative Director

Brands handled:
Google | Mypeople | Garuda Indonesia | Mytea | Mountea Sparkling | Dji Sam Soe | Dji Sam Soe Magnum Filter | Sampoerna Panamas | Sampoerna PAS | Vegas Mild | Tren Mild | Indomie | Pepsodent | Sunlight | Dishwashing Liquid | Rinso | Cif | Domestos Toilet Cleaner | Superpell | Vixal | Wipol | CC Lemon | QM Financial | Nestlé Crunch | Kit Kat | Fox's | Polo
November 2012 - October 2013 Indonesia

Lowe Indonesia

Creative Director

Brands handled:
Sampoerna A Flava | Sampoerna Kretek | Sampoerna Panamas | Indomie | LG Hercules Mini | Nescafé Classic | Rexona | Rinso | Domestos Nomos Mosquito Repellent | Domestos Toilet Cleaner | Sunlight Dishwashing Liquid | Superpell | Vixal | Wipol | Johnson & Johnson Baby | Unicef | Indomilk | CC Lemon | Pepsodent | Cif
January 2009 - November 2012 Indonesia

Lowe Indonesia

Creative Group Head

Brands handled:
Combantrin | OCBC Bank | Wall's Mini Cornetto (South East Asia Campaign) | Wall's Selection (South East Asia Campaign) | Nestlé Corporate | Mylanta | Carefree | Axis | Nescafé Classic | Axis | Mylanta | Visine | Splenda | Carefree
March 2008 - December 2008 Indonesia

Ogilvy & Mather Indonesia

Creative Group Head

Brands handled:
Pond's | Paramex Cough & Flu | Siladex ME | Kare Instant Noodle | Pertamina Corporate | M150 Energy Drink | Sarimurni Instant Tea | Nestlé Excella Gold | Nestlé Dancow | Astra Honda Motor | Axis
January 2007 - February 2008 Indonesia

David Indonesia

Senior Art Director

Brands handled:
Sampoerna A Mild | Nutrilon Royal 3 | Bebelac | Sariayu White Aromatic | Indopay | Axis
August 2005 - December 2006 Indonesia

DDB Advis

Senior Art Director

Brands handled:
SGM 4 | SGM Sereal | Neurobion | Mie Remez | Acer Computer
April 2004 - July 2005 Indonesia

DDB Advis

Art Director

Brands handled:
M150 Energy Drink Sachet | Kartuku | Ricoh Afficio | Fuji Digital Service | Buavita | SGM 4 | Partai Damai Sejahtera | Djarum Inspiro
April 2003 - March 2004 Indonesia

@rtisi Advertising & Communication

Art Director

Brands handled:
Acer Computer | Epson Printer | Samsung Computer | Citibank Corporate | American Express
February 2001 - March 2003 Indonesia

Contestonly.com

Freelance Web Designer

November 1999 - December 2000 Indonesia

Education

Institut Teknologi Bandung. Art And Design Faculty

Bachelor of Arts

1996 - 2001 Bandung, Indonesia

Languages

Indonesian (Native),
English (Advanced),

Awards

Citra Pariwara

Bronze. Out of Home - Billboard

2020

Citra Pariwara

Bronze. Radio

2020

Citra Pariwara

Bronze. Radio

2020

Citra Pariwara

Silver. Best Integrated Digital Campaign

2017

Citra Pariwara

Bronze. Best Viral And Email Marketing

2017

Citra Pariwara

Bronze. Best Integrated Digital Campaign

2016

Citra Pariwara

Bronze. Best Online Video

2016

Asia Marketing Effectiveness Awards

Silver. Best Marketing Campaign for National Brand Development

2013

Cannes Lions

Silver Lion. Outdoor Lions

2013

D&AD

Wood Pencil. Direct Mail

2013

Citra Pariwara

Silver. Unconventional/Innovative Advertisment

2012

Citra Pariwara

Silver. Direct Promotion/Marketing

2012

Citra Pariwara

Bronze. Television and Cinema

2012

Young Guns Awards

Bronze. Television - Campaign

2011

Spikes Asia

Silver. Film - Campaign

2011

Spikes Asia

Bronze. Print - Campaign

2011

Spikes Asia

Bronze. Outdoor - Campaign

2011

Ad Stars

Silver. Outdoor - Campaign

2011

Ad Stars

Silver. Outdoor

2011

Cannes Lions

Silver Lion. Film Lions - Campaign

2011

Cannes Lions

Silver Lion. Outdoor Lions - Campaign

2011

Clio Awards

Gold Clio. Print - Campaign

2011

One Show

Gold Pencil. Television - Campaign

2011

D&AD

Wood Pencil. Press Advertising - Campaign

2011

Adfest

Bronze. Film Lotus

2011

Citra Pariwara

Best Television and Cinema

2010

Citra Pariwara

Gold. Television and Cinema

2010

Citra Pariwara

Silver. Television and Cinema

2010

Citra Pariwara

Silver. Print

2010

Citra Pariwara

Bronze. Television and Cinema

2010

Citra Pariwara

Bronze. Television and Cinema - Campaign

2010

Citra Pariwara

Bronze. Television and Cinema

2009

Citra Pariwara

Bronze. Outdoor Advertisment

2008

AAA

Silver. Television and Cinema - Campaign

2007

Citra Pariwara

Silver. Television and Cinema

2006

Citra Pariwara

Bronze. Television and Cinema

2006

Citra Pariwara

Bronze. Television and Cinema

2004

Indonesian Ministry Of Education And Culture Awards

Best Print

2004

KOMPAS PSA Awards

Runner Up

2004

AAA

Silver. Radio

2003

Citra Pariwara

Bronze. Radio

2003

AdDone Awards

Best Print

2003

Skills

Art Direction, Communication Strategy, Copywriting, Creative Business Development, Creative Direction, Marketing Strategy,

Creative Award Judging Experiences

Citra Pariwara 2018. Digital Category Jury
Pinasthika Awards 2016. Main Jury
New York Festival 2015. Grand Jury
Spikes Asia 2011. Craft Jury
Citra Pariwara 2010. Main Category Jury