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Peyi started his creative career at 7 by drawing anime characters for schoolmates and getting paid with candies. At 9 years old he became the Chief Editor/Photographer/Designer/Writer of his very own kids magazine, dreaming to be the next media mogul. The magazine was a big flop but his mom cheered him up by buyin… Read More
Peyi started his creative career at 7 by drawing anime characters for schoolmates and getting paid with candies. At 9 years old he became the Chief Editor/Photographer/Designer/Writer of his very own kids magazine, dreaming to be the next media mogul. The magazine was a big flop but his mom cheered him up by buying up all the remaining copies.
During his college years at Institut Teknologi Bandung, Peyi became a professional Musician. As the guitarist of two bands, he played regularly at Fame Station Bandung and in a television quiz show called Gita Remaja.
The promising future of dotcom industry made him left the stage in 1999 and began his career as a Web Designer at contestonly.com. In 2001 he got a permanent gig as an Art Director in @rtisi. Within his first week in advertising, he fell in love with the job and know for sure that he'll be in the industry for quite some time to come.

With a decade of experience in Advertising/Design behind him, he has also won local and international advertising awards and created some of the best campaigns for iconic local and international brands alike. He has done his tour with agencies like DDB Advis, David and Ogilvy & Mather Indonesia. Along the way, he has won significant amount of new businesses for them as well.

He is currently a Deputy Executive Creative Director at Lowe Indonesia and still believes
that people basically hate advertising. That’s why he always tries his best
to do good ones. Read Less
  • Co-Founder / Creative Business Director
    bujukrayu — Jakarta, Indonesia
  • Deputy Executive Creative Director
    Lowe Indonesia — Jakarta, Indonesia
  • Creative Director
    Lowe Indonesia — Jakarta, Indonesia
  • Creative Group Head
    Lowe Indonesia — Jakarta, Indonesia
  • Creative Group Head
    Ogilvy & Mather Indonesia — Jakarta, Indonesia
  • Senior Art Director
    David Indonesia — Jakarta, Indonesia
  • Senior Art Director
    DDB Advis — Jakarta, Indonesia
  • Art Director
    DDB Advis — Jakarta, Indonesia
  • Art Director
    @rtisi Advertising & Communication — Jakarta, Indonesia
  • Freelance Web Designer
    contestonly.com — Jakarta, Indonesia
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Member Since: Feb 6, 2010