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Peter Schmidt

Industrial Designer

Los Angeles, CA, USA
With over 10 years of both consulting and corporate in house industrial design experience, I am currently working directly with brands to bring emotive, disruptive experiences to their consumers.
Work Experience
Los Angeles, CA, USA
Feb 2011
Los Angeles, CA, USA
Feb 2006Jan 2011
Senior Industrial Designer / Manager of Industrial Design Department
• Developed multiple successful product lines for the Consumer Electronics and Music
Industry channels for the M-Audio, Digidesign, and Avid brands
• In charge of establishing a design language for a broad scope of products including
speakers, keyboards, DJ controllers, and live sound / studio consoles for multiple brands
• Traveled to China to work closely with Contract Manufacturers as well as in-house
engineers to facilitate product manufacturing, maintain design intent, and ensure quality
• Single-handedly managed multiple projects at various stages of development from
research, design strategy, concept generation, 3D implementation, maintaining of
design intent and brand consistency with overseas vendors, to review of production
samples for quality control
• Worked closely with Marketing and Brand Management teams to establish a design
language strategy for Avid rebrand and sub-brands
• Managed design