Pete Davis

Pete Davis Media

Boston, MA, USA
I have 17 years experience in designing brands and user experiences across a variety of interactive media: the web, application design and mobile (both tablet and phone).

I leverage a deep knowledge in consumer insights, core behavioral drivers and best practices in both web and mobile application design.

I streamline complex information into usable, intuitive web and mobile-based applications.

Work Experience

Fuel

Creative Director

- Brand strategy and development

- Experienced in fashion, ecommerce, technology, financial services, capital markets, social media, events, hospitality, sporting events, retail, consumer products and publishing.

- Creative direction, design, naming, copywriting, strategy

- Conceived and designed the brand for Fashion Project, an online luxury retailer.

- Interactive and user experience design both consumer and B2B clients

- Mobile app design for iPhone and iPad

- Information design for data-based web & mobile applications

- Interactive design and creative direction for digital brand experiences

- Interactive art director for agencies including Arnold Worldwide, Mullen and Digitas.

- Clients included: Comcast, Complex Magazine, Corona, FedEx, Fidelity, FootAction USA, Killington ski resort and Tribune Entertainment
September 2002 - September 2013 Massachusetts, United States

SES Global Markets

Director of Product Strategy

- Developed the brand direction & overall brand strategy for this professional trading platform.

- Designed the entire range of brand architecture, from web & mobile interface design, logo and standards and copywriting.

- User interface design for web and mobile - both iPhone and iPad.

- Developed the brand positioning and product strategies, including cross-channel leveraging and mobile deployment strategies.

- Online marketing and sales websites and lead generation campaigns.

- Created and deployed a naming strategy across all brand assets, including web and mobile.
December 2007 - March 2012 San Diego, California, United States

Education

University Of Ariz

Bachelor of Fine Arts

September 1992 - December 1996 Tucson, Arizona, United States

Skills

Adobe Photoshop, Adobe Illustrator,