I’m a design educator through the art of visual communication and graphic design and have enjoyed an enthusiastic and dynamic career as a graphic designer over the past 15 years. With my professional design work primarily in academia I have had an opportunity to appreciate the higher education learning environment.

When it comes to the relationship between form and content in current graphic design perspectives, I feel strongly that we once lived in a world where graphic design was about the form of the communication. Meaning, what form does it take; as in form follows function. As that is still true I also feel that today it is much more. In current graphic design the designer needs to consider not only the form and the content, but also the context in which we are designing. Factors such as socioeconomics, education, psychographics, etc. are just as meaningful in design, as typography, grid structure, imagery, color, and so forth. Simply, design can create a purposeful creation of value in society.

Mies Van Der Rohe was known for the famous quote, “Less is more.” To quote Stefan Sagmeister, “Complaining is silly. Either act or forget.” It is my time to act. I realize that there is a limited time to share wisdom with others the further we travel along the road of life. Therefore, with less time each day, my goal is to give more to those seeking to learn and experience design.

Now is my time to give back. Imagine what we can dream…