Calm, in a cup
Gold for kancil award 2012 , finalist for Adfest 3 catagories (Innova Lotus, Promo Lotus, Design Lotus), Longlist for DNAD, 1 merit for One show, Silver for CLIO, Inbook for communication arts, finalist for CANNES LIONS
Gold for kancil award 2012 , finalist for Adfest 3 catagories (Innova Lotus, Promo Lotus, Design Lotus), Longlist for DNAD, 1 merit for One show, Silver for CLIO, Inbook for communication arts, finalist for CANNES LIONS
OBJECTIVE
To position BOH Camomile Tea as the calm moment in an otherwise crazy day.
IDEA
Show the difference a cup of BOH Camomile Tea can make to a harried person.
EXECUTION
Special promotional packs containing tea bags that featured a design printed using edible tea ink showing the stressed person’s state of mind, were produced. Once the tea bag was immersed in a cup of boiling water, the edible tea ink dissolved, revealing a much calmer image.
RESULT
Product sampling in the business district helped promote greater awareness and drive up sales.
To position BOH Camomile Tea as the calm moment in an otherwise crazy day.
IDEA
Show the difference a cup of BOH Camomile Tea can make to a harried person.
EXECUTION
Special promotional packs containing tea bags that featured a design printed using edible tea ink showing the stressed person’s state of mind, were produced. Once the tea bag was immersed in a cup of boiling water, the edible tea ink dissolved, revealing a much calmer image.
RESULT
Product sampling in the business district helped promote greater awareness and drive up sales.
