Paula Guterman

Art Director, Designer and Photographer

Tel Aviv-Yafo, Israel
WikiPaula, this is the nickname I've gotten from some co-workers.
I am a curious person and a perpetual source of useful and useless information. Sometimes I will talk about astronomy, physics, the creation of the universe and the probabitiy for existence of ETs, others about politics, movies and books. I’m passionate about photography and design, and will always try to bring new ideas to the table.

Work Experience

Kendago

Art DIrector

Creating digital campaigns
January 2021 - Kiryat Ono, Israel

P.Guterman Design

Freelance Art Director

– Sochnut Brazil (July 2017 - January 2019) - Marketing Director: Created and monitored campaigns for events and programs posted in social media and digital newsletters.
– Editora Abril and Valor Econômico newspaper (publishing): Developed visual identity, advertising and all graphic materials for corporate events.
– Toyland Import :Created and developed catalogues, email marketing, packaging design, logos for new lines of products, and visual identities for product fairs.
– Dermaflora and Sentire (pharmacy and perfumary) .Developed logos, visual identites and packaging designs

March 2012 - Brazil

Editora Abril

Senior Art Director

Developed all visual identities of events related to the following business magazines - Exame, Info, Você RH, and Você S/A. This included developing ads, invitations, all print and digital elements involved in the event.
June 2010 - February 2012 Brazil

Broner D/A

Art Director

Designed BTL advertising for Hasbro, Emoly (perfum) and Disney.
April 2009 - June 2010 Brazil

G11 Comunicacao

Junior Art Director

Worked as part of a team in the following accounts - PricewaterhouseCoopers; Salute (dairy); The Graces Jewelry; Lupo (socks and underwear); Cristália Laboratories, Eurofarma and Pfizer (pharmaceuticals); Banco Real (bank); and Marcas Internacionais (imports) .
April 2005 - November 2008 Brazil

Cipolatti E SalvaDados

Freelancer

Developed BTL Marketing and logos.
2006 - 2007

Ahhh!Design

Junior Art Director

Junior Art Director: Developed BTL Marketing and logos.
October 2004 - February 2005 Brazil

Lapiz Leo Burnett

Internship

Leo Burnett Hispanic Agency in Chicago
Worked on the following acounts - Disneyworld, Disneyland, Coca-Cola, and Sara Lee.
January 2002 - April 2003 Illinois, United States

DM9 DDB

Internship

Internship to learn the ins and outs of an advertising agency. I started The Monday after Brazil lost the World Cup final to France, so I learned the hard way how to deal with frustration and disappointment in advertising. Also had to deal with temper tantrums, conspiracy theories and all out craziness going around the office.
July 1998 - August 1998 Brazil

Hillel

Historian

Photographer for Hillel, a student organization of the University of Texas at Austin
August 1998 - December 2001 Texas, United States

Cactus Yearbook

Staff Photographer

Took pictures of groups, ranging from small groups to groups of over 30 people, events and news stories for the Texas Student Publications “Cactus Yearbook” (University of Texas at Austin).
August 1998 - May 2001 Texas, United States

Education

University Of Texas At Austin

B.S. in Advertising

September 1998 - August 2001 Austin, Texas, United States

Miami Ad School

Art Direction

October 2001 - March 2004 South Beach, Florida, United States

Languages

Portuguese (Native),
English (Native),
Spanish (Conversational),
Hebrew (Beginner),

Skills

Adobe Dreamweaver, Adobe Flash, Adobe Illustrator, Adobe In Design, Adobe Photoshop, Fotografía, HTML/CSS, Produção Gráfica,