Paula Guterman
Art Director, Designer and Photographer
Tel Aviv-Yafo, IsraelWikiPaula, this is the nickname I've gotten from some co-workers.
I am a curious person and a perpetual source of useful and useless information. Sometimes I will talk about astronomy, physics, the creation of the universe and the probabitiy for existence of ETs, others about politics, movies and books. I’m passionate about photography and design, and will always try to bring new ideas to the table.
I am a curious person and a perpetual source of useful and useless information. Sometimes I will talk about astronomy, physics, the creation of the universe and the probabitiy for existence of ETs, others about politics, movies and books. I’m passionate about photography and design, and will always try to bring new ideas to the table.
Work Experience
P.Guterman Design
Freelance Art Director
– Sochnut Brazil (July 2017 - January 2019) - Marketing Director: Created and monitored campaigns for events and programs posted in social media and digital newsletters.
– Editora Abril and Valor Econômico newspaper (publishing): Developed visual identity, advertising and all graphic materials for corporate events.
– Toyland Import :Created and developed catalogues, email marketing, packaging design, logos for new lines of products, and visual identities for product fairs.
– Dermaflora and Sentire (pharmacy and perfumary) .Developed logos, visual identites and packaging designs
– Editora Abril and Valor Econômico newspaper (publishing): Developed visual identity, advertising and all graphic materials for corporate events.
– Toyland Import :Created and developed catalogues, email marketing, packaging design, logos for new lines of products, and visual identities for product fairs.
– Dermaflora and Sentire (pharmacy and perfumary) .Developed logos, visual identites and packaging designs
March 2012
-
Brazil
Editora Abril
Senior Art Director
Developed all visual identities of events related to the following business magazines - Exame, Info, Você RH, and Você S/A. This included developing ads, invitations, all print and digital elements involved in the event.
June 2010
- February 2012
Brazil
Broner D/A
Art Director
Designed BTL advertising for Hasbro, Emoly (perfum) and Disney.
April 2009
- June 2010
Brazil
G11 Comunicacao
Junior Art Director
Worked as part of a team in the following accounts - PricewaterhouseCoopers; Salute (dairy); The Graces Jewelry; Lupo (socks and underwear); Cristália Laboratories, Eurofarma and Pfizer (pharmaceuticals); Banco Real (bank); and Marcas Internacionais (imports) .
April 2005
- November 2008
Brazil
Cipolatti E SalvaDados
Freelancer
Developed BTL Marketing and logos.
2006
- 2007
Ahhh!Design
Junior Art Director
Junior Art Director: Developed BTL Marketing and logos.
October 2004
- February 2005
Brazil
Lapiz Leo Burnett
Internship
Leo Burnett Hispanic Agency in Chicago
Worked on the following acounts - Disneyworld, Disneyland, Coca-Cola, and Sara Lee.
Worked on the following acounts - Disneyworld, Disneyland, Coca-Cola, and Sara Lee.
January 2002
- April 2003
Illinois, United States
DM9 DDB
Internship
Internship to learn the ins and outs of an advertising agency. I started The Monday after Brazil lost the World Cup final to France, so I learned the hard way how to deal with frustration and disappointment in advertising. Also had to deal with temper tantrums, conspiracy theories and all out craziness going around the office.
July 1998
- August 1998
Brazil
Hillel
Historian
Photographer for Hillel, a student organization of the University of Texas at Austin
August 1998
- December 2001
Texas, United States
Cactus Yearbook
Staff Photographer
Took pictures of groups, ranging from small groups to groups of over 30 people, events and news stories for the Texas Student Publications “Cactus Yearbook” (University of Texas at Austin).
August 1998
- May 2001
Texas, United States
Education
University Of Texas At Austin
B.S. in Advertising
September 1998
- August 2001
Austin, Texas, United States
Miami Ad School
Art Direction
October 2001
- March 2004
South Beach, Florida, United States
Languages
Portuguese (Native),
English (Native),
Spanish (Conversational),
Hebrew (Beginner),
Skills
Adobe Dreamweaver,
Adobe Flash,
Adobe Illustrator,
Adobe In Design,
Adobe Photoshop,
Fotografía,
HTML/CSS,
Produção Gráfica,