Pablo Ulpiano Gonzalez
Freelance Graphic Designer & Brand Strategist
Brooklyn, NY, USA
9174882145
www.singularbrand.com
Collaborative Leadership, Innovative Solutions, Effective Execution
Creative Design | Project Management | Digital Marketing
Award-winning graphic designer, art director, and corporate brand strategist with a demonstrated track record of delivering tangible business results for more than 8 years. Proven success in developing powerful digital and print design work with both start-ups and multi-nationals and across various industries from luxury retail to consumer packaged goods to government agencies.
Strong analytical and problem-solving ability, exceptional visual design skills, and a passionate focus on the customer create a unique vision that turns inspiring concepts into stunning visual products that add value to an organization’s brand, message, and identity.
Creative Design | Project Management | Digital Marketing
Award-winning graphic designer, art director, and corporate brand strategist with a demonstrated track record of delivering tangible business results for more than 8 years. Proven success in developing powerful digital and print design work with both start-ups and multi-nationals and across various industries from luxury retail to consumer packaged goods to government agencies.
Strong analytical and problem-solving ability, exceptional visual design skills, and a passionate focus on the customer create a unique vision that turns inspiring concepts into stunning visual products that add value to an organization’s brand, message, and identity.
Work Experience
Singular Brand
Freelance Graphic Designer & Brand Strategist
Independently consult for several small to mid-sized companies. Deliver brand strategy recommendations and design marketing plans and materials.
→ Bran Identity, Packaging & Web Design
→ Self-Motivated Business Development
• Conducted competitive analysis for Starlight brand and designed strategy for brand differentiation to generate new sales opportunities. Recommendations implemented by client resulting in the first national retail chain in its category.
• Acquired multiple clients from online content providers to Wall Street start-ups, including Red Antler, DirectTV, AVIS and Logan East; Hit all milestones and budget goals resulting in 100% client retention.
• Created digital marketing plan for Live Well Network, a Disney subsidiary, resulting in 40%+ increase in unique site visitors and page views, 67% increase in app downloads, and 6-fold increase in site-driven Facebook likes.
→ Bran Identity, Packaging & Web Design
→ Self-Motivated Business Development
• Conducted competitive analysis for Starlight brand and designed strategy for brand differentiation to generate new sales opportunities. Recommendations implemented by client resulting in the first national retail chain in its category.
• Acquired multiple clients from online content providers to Wall Street start-ups, including Red Antler, DirectTV, AVIS and Logan East; Hit all milestones and budget goals resulting in 100% client retention.
• Created digital marketing plan for Live Well Network, a Disney subsidiary, resulting in 40%+ increase in unique site visitors and page views, 67% increase in app downloads, and 6-fold increase in site-driven Facebook likes.
2009
- Present
New York, New York, United States
Permuy & Associates
Creative Design Director
Mid-sized corporate branding and graphic design company.
→ Team-Building & Leadership
→ Advertising & Brand Strategy
• Led and developed team of Junior Designers and Copywriters including two direct reports.
• Directly managed client and vendor relationships to ensure project design met client goals and deliverables were on time and of highest quality.
• Developed online and direct mail advertising campaigns and designed print and digital marketing materials to drive overall brand development strategy.
• Led and developed corporate branding strategies for key accounts including gaLinux, Transportation Authority, and Museum of Modern Art.
→ Team-Building & Leadership
→ Advertising & Brand Strategy
• Led and developed team of Junior Designers and Copywriters including two direct reports.
• Directly managed client and vendor relationships to ensure project design met client goals and deliverables were on time and of highest quality.
• Developed online and direct mail advertising campaigns and designed print and digital marketing materials to drive overall brand development strategy.
• Led and developed corporate branding strategies for key accounts including gaLinux, Transportation Authority, and Museum of Modern Art.
2008
- 2009
Santiago de Compostela, Spain
Florentino Group
Brand Manager
Multi-national clothing manufacturer and luxury retail fashion brand.
→ Brand Messaging
→ Project Management
→ Cross-Functional Communication
→ Market Research & Analytics
• Created integrated brand strategy for large company with no cohesive identity resulting in increased sales and stronger, more consistent messaging to consumers and distributors.
• Brought sales catalogue production in-house resulting in dramatic cost savings. Managed all aspects of marketing design and production. Negotiated vendor contracts and communicated with internal department heads to ensure business objectives were met. Project was delivered on time and within budget.
• Re-designed company website and created e-commerce platforms.
• Implemented new integrated marketing strategies based on real data analysis and market research.
→ Brand Messaging
→ Project Management
→ Cross-Functional Communication
→ Market Research & Analytics
• Created integrated brand strategy for large company with no cohesive identity resulting in increased sales and stronger, more consistent messaging to consumers and distributors.
• Brought sales catalogue production in-house resulting in dramatic cost savings. Managed all aspects of marketing design and production. Negotiated vendor contracts and communicated with internal department heads to ensure business objectives were met. Project was delivered on time and within budget.
• Re-designed company website and created e-commerce platforms.
• Implemented new integrated marketing strategies based on real data analysis and market research.
2006
- 2008
Spain
Jesus Moreno Associates
Graphic Designer
Design company specializing in international exhibition and museum design and visual communication.
→ Art Direction & Creative Design
• Evaluated exhibition spaces and client marketing goals to create project design proposals including timelines, budgets, and visual theme and content ideas.
• Designed and created graphic elements, logotypes, and supporting visuals to ensure cohesive brand or product presentation for exhibitions.
→ Art Direction & Creative Design
• Evaluated exhibition spaces and client marketing goals to create project design proposals including timelines, budgets, and visual theme and content ideas.
• Designed and created graphic elements, logotypes, and supporting visuals to ensure cohesive brand or product presentation for exhibitions.
2005
- 2006
Madrid, Spain
Descapotable Creative Space
Co-Founder, Design Director
Marketing and graphic design company founded after obtaining Bachelor’s degree. Developed into successful business that continues to exist today.
→ Entrepreneurial Success
→ Award-Winning Marketing Design
• Landed key new business accounts including Cubavision TV, Habanos Cigars, and b.d. design.
• Designed all brand strategies and marketing campaigns and created unique and innovative promotional materials.
• Received prestigious ‘LAUS’ Gold Award from Art Directors & Graphic Designers Association for company design work.
→ Entrepreneurial Success
→ Award-Winning Marketing Design
• Landed key new business accounts including Cubavision TV, Habanos Cigars, and b.d. design.
• Designed all brand strategies and marketing campaigns and created unique and innovative promotional materials.
• Received prestigious ‘LAUS’ Gold Award from Art Directors & Graphic Designers Association for company design work.
2003
- 2005
Madrid, Spain
Education
School Of Visual Arts (SVA)
Master’s in Branding
~Currently employed as Graduate Teaching Assistant working with faculty on design of new research methodology.
~Worked with Kimberly-Clark to implement consumer research and international commercial strategy for Cottonelle brand.
~Worked with Kimberly-Clark to implement consumer research and international commercial strategy for Cottonelle brand.
2011
- 2012
New York, New York, United States
New York University
Certifications in Digital Marketing and Advertising Management
2010
- 2011
New York, New York, United States
Instituto Europeo Di Design (IED) - Madrid
Master’s in Web Design and Digital Production
2003
- 2004
Madrid, Spain
Instituto Europeo Di Design (IED) - Madrid
Bachelor’s of Fine Arts in Graphic Design
2000
- 2003
Madrid, Spain
Languages
English (Fluent),
Spanish (Native),
Portuguese (Fluent),
Italian (Conversational),
Awards
Skills
Adobe Creative Suite,
Adobe SiteCatalyst,
Art Direction,
Brand Positioning,
Budget Management,
Business Development,
Data Analysis,
Google Analytics,
Illustrator,
InDesing,
Keynote ,
Market & Design Research,
MS Office ,
Photoshop,
Radian 6,
SAS JMP,
Social Media Marketing,
VOLUNTEER EXPERIENCE
The Future Project, Future Coach 2012- Present
Help clearing the way for Fellow student to dream up and build an entrepreneurial project of his own with potential to reawaken his entire school while developing the skills to be a bold, imaginative leader.
Hudson River Community Sailing, Youth Education Volunteer 2012- Present
Teach sailing to freshman students from Chelsea area public high schools to develop leadership, teamwork, and communication skills using sailing and boat building as its medium.
Help clearing the way for Fellow student to dream up and build an entrepreneurial project of his own with potential to reawaken his entire school while developing the skills to be a bold, imaginative leader.
Hudson River Community Sailing, Youth Education Volunteer 2012- Present
Teach sailing to freshman students from Chelsea area public high schools to develop leadership, teamwork, and communication skills using sailing and boat building as its medium.