Senior Interaction Designer on the Search Ads Team.

Working with Full Funnel to ensure maximum velocity for millions of happy travellers.

Working on creating apps and experiences for emerging markets, designing usable experiences for the next billion. With one broad spectrum manifesto, which is to "connect the unconnected". Bridging the gap between citizens and their governments.

Creating delightful interfaces for the next billion commuters in India with Ola as a Principal Product Designer.

- UX for Ola Play, an all new fun in-car entertainment experience on the
consumer side of things.
- Redesigned Ola Money on the Ola App as well as initiatives such as Ola
Credit V2.
- Worked on monetisation initiatives creating intuitive ideas for airline,
travel and hotel partners

Ola Play V1 was featured on Behance, TechCrunch, Forbes and several premier news outlets worldwide.

Putting smiles on billions of happy shoppers by creating beautiful, innovative and emotionally engaging interfaces.

Times Internet Limited, is the leading digital network, as well as the digital wing of Times of India Group.

Primarily Head of Design for Gaana. Having designed the Gaana app for iOS, Android, Windows 8 as well as on other OS's. At present crossing over 10 million+ install the app is now in it's fifth version. In addition to that, I have defined and designed the new logo and branding for Times Internet Limited. As well as creating apps for several other brands.

I have been teaching a module covering Writing for the Internet, social media optimisation and marketing ones stories. Also did an extensive module on blogging and harnessing the power of social networks to push yourself and your content.

Note: This is something I do in my spare time, the main motivation is to keep myself busy so I do not stagnate.

Conceptualised, created and Designed the Eden UI for the Notion Ink Adam. Making a paradigm shift away from current UI styles in the market, identifying a unique look of its own and designing almost fifteen applications for it. Have made headway into designing for Android on Tablet devices.
The Adam and Eden UI secured a runners up at Engadget's best of CES 2011. Here is the Promo Video link www.vimeo.com/18464147

Was responsible for building the brand, working extensively with all the teams on innovative ideas to boost sales and spearhead brand awareness. Ideated, planned and Art Directed India's first full fledged Stereoscopic 3D Magazine innovation for the 5th Anniversary Issue of Top Gear.

Redesigned the Indian edition of Top Gear Magazine and is currently in charge of overseeing feature shoots, conceptualising covers, illustrating and generally in charge of bringing out a kick ass Issue every month.

Also, was responsible for the design and execution of Phase 1 www.femina.in website.

Worked on the branding for www.tech2.com as well as sites like www.compareindia.com, www.indiwo.com, www.cricketnext.com. Worked on various web design skeletons for CNBC tv18 corporate site and other in-house sites that later become web18.
Conceptualised a Tech2 magazine as well as did the redesign opening of Tech2.0 show. Also was responsible for all branding and day to day designs of Tech2.0

- Worked as the Art Director for a lifestyle coffee table magazine called Stars
- Also was the Art Director for a fashion teen magazine called Impule
- Editor of Playstation Magazine (Official)

Redesigned IT NATION BUSINESS REVIEW, one of the leading channel publications,
to 360 Magazine. Designed the Logo's, brochures and corporate communications
for all of their brands and events. Most notably TechTree.com and Discover India
Support Yatra. Also worked on miscellaneous Flash and Web work for Intel and
Logitech.

Computer Gaming World (CGW) was published by Jasubhai Digital Media. CGW was
instrumental in pushing serious gaming in India. In CGW, I was primarily a visualiser/
designer/Illustrator. I was also responsible for the CD interfaces and the website. In
addition to design, I used to pitch in with articles and page layouts

Started my career working as a web designer here. Worked on a large number of
sites, almost all of which never made it through the dot doom.