Oran Parker  //  Cameron Communications Branding
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This little sketch started a major rebrand for one of our clients. We wanted to boil their services down and use them to identify the company. We kept the old logo (changing it wasn't on the table) but now the focus was on the product, repackaged in three simple icons.

This little sketch started a major rebrand for one of our clients. We wanted to boil their services down and use them to identify the company. We kept the old logo (changing it wasn't on the table) but now the focus was on the product, repackaged in three simple icons.

We really fight to keep their look and message simple. Wedon't always win, but when we do the ads are striking in the publications and really stand out in a sea of copy.

We really fight to keep their look and message simple. We  don't always win, but when we do the ads are striking in the publications and really stand out in a sea of copy.

The look has been carried out over a wide range of mediums. This is the outside of a localized services brochure.

The look has been carried out over a wide range of mediums. This is the outside of a localized services brochure.

And the inside.

And the inside.

We also did serveral "focus on" pieces for each individual service. This one obviously focused on their phone service.

We also did serveral "focus on" pieces for each individual service. This one obviously focused on their phone service.

And their internet service.

And their internet service.

We also transferred the brand over to television. This was a 30 second spot with a low budget. We kept the focus on the services and utilized the simple icons to convey the message. With the right music and the right voice we ended up with a really simple, local spot. Once it started playing it really stood out compared to the other types of spots that it played between.