I am a strategic planner. We're the equivalent of management consultants and business strategists for the ad industry. I help organisations structure how they can achieve business objectives through clever strategy.
I have worked in advertising in New Zealand, Singapore, Australia and Malaysia. My clients have been in categories like finance (UOB, CIMB & Standard Chartered), government (Australia & Singapore), FMCG (Unilever, P&G, Schweppes & Hennessy) and technology (Samsung, Dell, HP & Norton).
Outside The Office
I have spoken at conferences in Melbourne (The Internet Show 2012), Kuala Lumpur (Social Media Convention 2011) & Singapore (TEDx amongst others). I have guest lectured at Singapore Polytechnic, Melbourne Ad School and twice at Laneway Learning.